Oh la la… This is definitely a breath of fresh air in the Nigerian
fashion scene. Nigeria’s emerging fashion brand MAISON DE HELEN is
tantalizing our senses with its super stylish 2019 ready-to-wear
collection titled “LINES AND SHINE”.
The brand Maison De Helen is a family business, which was originally
founded in 1990, it is currently run by ELSIE UNUANE. Like her
predecessors, she devotes her time to exploring creative means to
express fashion with the goal of establishing Maison De Helen as a
global leader in the fashion industry.
Editors’ Pick
- Adéy Soile MORE THAN A BLOOM Collection For International Women’s Day
- Hafymo’s Collection makes us want to wear Mini-bags all year round!
- Luxury Bridal Line Collection By ABEBI BY TAN
Ms. Unuane took over the Lagos based brand as Creative Director and
rebranded it in 2015 upon moving back from the United Kingdom after her
studies there. She holds a Diploma in Chemical Engineering from
Nottingham University, a BSc in Environmental Sciences from Bournemouth
University, and an MSc in Environmental Sciences, Law and Management
from Brunel University all in the United Kingdom. However, with fashion
running in her veins, she couldn’t stay away from her true calling.
Speaking about her inspiration behind Lines and Shine, Ms. Unuane
explains: “our first 2019 ready to wear collection is inspired by
symmetry, lines and shine, these are characteristics that are very
quintessence of the modern day woman. I have created luxurious pieces
that cater to every woman and the different settings she finds
herself.”
Pieces in this collection feature the finest of fabrics, elaborate
embroidery and intricate beadings. They come in colours ranging from
subtle to bold, while the designs are mainly influenced by
strong-shoulders with deconstruction moving from midi to full length.
Check out the full collection below
SHOOT CREDITS
BRAND: Instagram/@maisondehelen
PHOTOGRAPHER: Instagram/@praise_that_photographer
ART DIRECTION/STYLING: Instagram/@infoworldcharming
STYLE ASSISTANT: Instagram/@davidstarr_
MAKEUP: Instagram/@ceeyonceemua
HAIRSTYLIST: Instagram/@highdtosin
HAIR EXTENSION: Instagram/@lushhairnigeria
JEWELRY: Instagram/@stephuks_apparel
FASCINATOR: Instagram/@enemaya_stores
MODELS: Instagram/ @dougherty_jessi | Instagram/@shairvictoria
GRAPHICS: Instagram/@trytune
TO ORDER, SHOP, AND FOR MADE-TO-MEASURE, CONTACT MAISON DE HELEN:
ADDRESS: EBAR PLAZA, NO 20 ADMIRALTY WAY, LEKKI PHASE 1, LAGOS. | VISIT
WEBSITE: WWW.MAISONDEHELEN.COM [1] | CALL: +234 (0) 809 676 9778 |
EMAIL: INFO@MAISONDEHELEN | FOLLOW ON INSTAGRAM: @MAISONDEHELEN
FOR ALL PRESS, PUBLICITY, BRANDING, COMMUNICATIONS AND CELEBRITY STYLING
ENQUIRIES RELATED TO MAISON DE HELEN, KINDLY CONTACT ONOBELLO MEDIA VIA
EMAIL: OBPR@ONOBELLO.COM
