Adey Soile is celebrating International Women’s Day today with a new short film titled MORE THAN A BLOOM.
As a brand, Adéy Soile prides itself on supporting and striving to empower women to be the best versions of themselves and achieve all they can through their timeless pieces and message.
Every year they run a campaign in partnership with respected women breaking grounds in their varying fields of work to honor women all over during the International Women’s Day.
This year they worked with an amazing group of superwomen who are breaking boundaries for the next generation; Funke Bucknor-Obruthe, Kemi Lala Akindoju, Vimbai Mutinhiri, Elizabeth Oputa, Vanguard Allure’s Latasha Ngwube, Temilade Aduroja, Yagazie Eguare and of course their creative director Tinuade Soile.
The theme for this year’s collection is “More Than a Bloom” which means that women are more than just pretty roses/flowers, we are strong with deep roots able to lift up another. Alongside the campaign photo is a short film that depicts these women in their everyday working environment.
The More than a Bloom collection by Adéy Soile will be sold throughout the Month of March and the proceeds of sale will be donated to WARIF (Women At Risk International Foundation) a charity that supports the rehabilitation of young women who have suffered sexual and physical abuse.