Over the weekend, Ghanian brand, Christie Brown debuted its much-anticipated Spring summer collection via The Virtual Premiere. The show incorporated online and offline elements, giving its viewers a feel of the runway.
Christie Brown previously teased viewers with the launch, leaving many enthusiasts in anticipation. Sandbox Beach Club partnered with Christie Brown for the launch.
Front Rowers like Sacha Okon, Afua Rida, and others were given special treats by SandboxBC and the brand encouraged all attendees to dress up for the feel of a live fashion show.
The show started with a live DJ session, followed by mini-interviews on Instagram Live for the Red Carpet. Maame Adjei hosted this segment and featured fashion players like Elaine Mensah and Omoyemi Akerele.
Aisha Ayensu briefly spoke about the collections before the display began.
In some of the pieces, Christie Brown used Ankara and Adire fabrics to form batiks with handcrafted embroidery which brought out the silhouettes.
The brand also used gold and silver plissé lamé in different shapes.
SandboxBC took to their Instagram page to share their excitement on the partnership and successful launch of the show.
The Christie Brown collection is not the only of its kind making waves this season, we also have Funke Adepoju’s New Collection, Emotions.
It is a breath of fresh air to know that African Fashion is still thriving in this period.