After more than two decades in the business, celebrity cake maestro and leading baker, Tosan Jemide of the Cakes by Tosan fame has announced that he will officially be retiring from active cake-making to focus on new projects including mentoring and setting up a cake school. Known for designing some of Nigeria’s most iconic cakes and winning several awards, Mr. Jemide, who is turning 50 years of age this month will also be launching a book, Sugar Icing, as part of activities marking the celebration.
Speaking on his retirement plans recently, Mr. Jemide said that he is indeed grateful for the many opportunities he has received over the past two decades. He also expressed his excitement about what he called the “new phase” of Tosan Jemide, which will be referred to as CBTImpact, focused on giving back to society and mentoring Nigeria’s next generation of cake masters. He said: “I am not retiring into oblivion; actually, I may become even busier with some of the new projects we will be embarking on over the next few months and years. The whole idea is to help the new generation of entrepreneurs and professional bakers be better at what they do by instituting a new and minimum standard for excellence in the industry.”
Mr. Jemide also said he owed his success in part to the formalized training he received as a young baker in the United Kingdom, and that, even though he faced several challenges as a rising star, he never lost hold of the fundamentals. “I think it is the same for every industry,” he said, “those who subject themselves to exacting standards and maintain them through the years, always endure, no matter the weather. And so when you hear all the nice things being said about Cakes by Tosan today, it is mainly because we have refused to compromise on excellence.” This, he said, is what he hopes to bring about through the CBTImpact project which is set to be launched in the month of April 2018.
As a master icing expert and cake decorator, Tosan Jemide is best known for building the iconic “Tallest Cake in Africa,” a 28 feet masterpiece unveiled in 2013 to global recognition and acclaim. He has also made cakes for many of Nigerian leading elite, while enjoying wide patronage from individuals of all classes.
More recently Tosan has taken to bread-making, and is currently the President of the Premium Breadmakers Association of Nigeria (PBAN). He is also the Managing Director of Topcrust Bakeries.