Exquisite magazine got the opportunity to interview Elias Titlope Omolola, the creative director of Lola’s Hub a fashion store, that got our attention. Let’s read up on her success story and learn a thing or two.
Tell us about Yourself
My Name is Elias Titilope Omolola, I am 27 years from Kwara State. I Studied Educational Management at the University of Ilorin and I am a Business Owner/Content creator.
I am the Creative Director for Lola’s Hub which is a Fashion Store for women.
What does your business do and how it started?
My Business Lola’s Hub is here to help women solve their wardrobe needs while also working with their budgets. My Business started when I was at University it was a means of survival, because I very much loved shopping for clothes and lastly because I know selling was my hobby.
I sell affordable clothes and my job role is to Boost women’s confidence by helping them select outfits that match their body type and recommend clothes that will fit them.
How do you solve your customer’s challenge?
My job role is to solve a need and there are so many needs I solve daily. Examples are women who come to me to recommend date outfits for them.
I have had to help brides who will come to me at the last minute looking for a dress for their bridesmaids or even for themselves just because a tailor disappointed them on their big day.
Who are your ideal customers?
Students, Corp Members, Young Mums, Stay at home Moms, Corporate Workers and women between the ages of 18-40
Can you describe/outline your typical day?
I work from Home mostly so my Basic Routine is to wake up and check for any pending messages or urgent orders before sending out the orders for the day.
Post on my socials in between praying, brushing, bathing, getting ready for the day and checking my to-do list to see what I need to do for the day.
Eat while checking out the content I need to create for the day or just lazy around while replying to customer’s messages online. I am at the store from
10 am – 5 pm daily except for Sundays which is a day off for me.
How has being an entrepreneur affected your family life?
My Family life has not been affected at all and I am grateful to God that I can outsource a whole lot of things. Whatever has to do with my family, best believe I will not miss it and my customers are covered too.
What motivates you? Poverty (hear me out😂)
I already had a rough childhood where I had to go through lots of things and every time I think about those things, I just know for sure that I will never be poor in my life. Success is a must and that alone is a motivation for me.
What is your greatest fear?
The fear of not having my own money or being entirely financially dependent on someone else.
How do you define success?
To be able to afford what I want without the fear of bothering about where the next funds will come from.
What is your favourite aspect of being an entrepreneur?
The joy on my customer’s faces when they wear clothes from my store or my customer’s reviews about how I had a part in their happiness no matter how little.
If you had the chance to start your career over again, what would you do differently?
I would have learnt the basic skill of accounting, savings and investments.
What would you say are the top three skills needed to be a successful entrepreneur?
Passion for the Business
Who has been your greatest inspiration?
Taiwo of Soarstrendhub
Ife of Diaryofanaijagirl
Seun of BlvckHairng and Abiola of Mbscakesng
What advice would you give to people who want to become entrepreneurs?
Just be ready to cry, laugh, celebrate and take on losses. It will be worth it at the end of the day but the road is a rough path. Do it afraid!
What business-related book has inspired you the most?
Small Business Big Money and How to Sell to Nigerians by Akin Alabi
If you were to write a book about yourself, what would you name it?
The Secrets Lives of an Entrepreneur
Please share the contact details you wish to be made public.
Business – Lola’s Hub
Call line: 07034470611
Twitter – @_lolashub