In June 2021, Orire was introduced as a contemporary fashion brand committed to exploring artistic femininity through distinct artisanal craftsmanship and conscious production.
Culled from the Yoruba translation of congratulations, Orire is on a mission to explore artistic femininity.
To introduce herself into the African fashion industry as a contemporary fashion brand, Orire launched her first collection; Seed Collection in June 2021.
The collection featured the Kad skirt, Fisy top, Dire dress; an a-line dress crafted from shiny pattern crepe with structured gathered bottom, the Arafa set; a two-toned brown piece crafted from stretch jersey featuring intricate flattering ruching.
It also features the Oju dress; a tube midi dress crafted from shiny patterned silk featuring a structured flare and other pieces with dreamy details perfectly introducing the brand as the perfect fashion hub for women.
Five months after its entry into the Nigerian Fashion Industry, Orire was invited to be part of the 2021 Lagos Fashion Week.
This was to celebrate the future of fashion amongst other incredible young designers on the continent.
One major fact worthy of note is the environmental sustainability the brand is driving.
This is reflected in the numerous ways the brand looks to repurpose fabrics and waste materials, a vivid example is making scrunchies from excess fabric from producing the Dire dress.
In December 2021 in a bid to further drive her mission of ethically designing and crafting simple yet elegant fashion pieces, the brand released her second collection; Growing Flowers.
Representing growth, celebrating and acknowledging evolution processes, and reaching for joy in little wins, Orire Official through vibrant colors explored the themes of changing seasons with femininity, creativity, and warmth.
With fashion statements like The Emy hand-made from soft, breathable silk with a high pleated neck, and The Honey, a form-fitting dress with pleated and strappy sleeves, made from recycled wool crepe in jet black, the collection simply explored the different versions, whilst celebrating growth.
Orire further showed her mission in the “3/20” collection which was released earlier this month.
Inspired by the notion that clothes are made for breathing, living, and feeling, Say hi to Orire here and shop the Enka, Len Jumpsuit, and the Mai top from the “3/20” collection.
