Lagos – From the 25th – 28th October 2017 at Eko Atlantic, Heineken Lagos Fashion and Design Week will galvanize the entire African continent to be the global locus for creativity and commerce from Lagos, Nigeria, as it returns for its 7th edition with Heineken as the headline sponsor.
Connecting with over 20 million Pan-African insiders, tents will open to Runway Shows, Fashion Business Series, Fashion Focus Talks, and the #HLFDW After Party. This year’s events will feature an exciting four-day line up. Themed “Africa: Shaping Fashion’s Future”, #HLFDW2017 will welcome various talents from across Africa.
The event was formally announced to the press at a cocktail held at Heineken House on the 13th of October 2017. Speaking at the cocktail were: Omoyemi Akerele – Founder Style House Files & Heineken Lagos Fashion and Design Week (#HFLDW), Franco Maria Maggi – Marketing Director, Nigerian Breweries, #HLFDW, Imade Eduso – Designer & Fashion Focus Alumni, Morenikeji Akinsola– Project Manager, Human Capital Development Centre and Tobi Idowu – Project Manager, Lagos Fashion and Design Week and Style House Files.
In his remarks at the press cocktail, Franco Maria Maggi, Marketing Director, Nigerian Breweries expressed Heineken’s commitment to inspiring its African consumers to break boundaries through the LFDW platform. He also stated: “We are excited to be a part of this unique experience once again as Lagos shows the beauty of African fashion to the world. We are even more excited to showcase an African inspired Heineken hospitality collection at this year’s Lagos Fashion and Design week, created by East African designers – Lulu Mutuli and Azra Walji – a demonstration of Heineken’s appreciation of African designs, made possible through collaborative work between the Global Heineken, East African and Nigerian teams”.
Tobi Idowu and Morenikeji Akinsola, provided insight into the initiatives led by Style House Files and supported by the Nigerian Export Promotion Council (NEPC) which ran throughout the course of the year leading up to #HLFDW, starting off with the inaugural Autumn/Winter presentation in March, the Fashion Focus seminars in Enugu, Abuja, Lagos and Port-Harcourt, the apparel manufacturing – courses running at the Human Capital Development Centre (HCDC) in Apapa, and ending with Trade Shows which ran in 4 cities – WWDMagic in Las Vegas, Pitti Imagine Super in Milan, Tranoi in Paris and “Music Matters” at Selfridges with Davido and Orange Culture.
This year, Fashion Business Series will host it’s 5th season tagged “Technology and the Fashion Industry: What lies Ahead?” in partnership with Style House Files, NEPC, FETS Wallet, TECNO, Business Day and Eko Atlantic. Taking place on Day 2 of fashion week, #FBS will feature speakers such as, Cosmas Maduka – Founder/CEO of Coscharis Group, Mark Van Iterson – Design and Concept Lead at Heineken Global, Mobolaji Dawodu – Fashion Director at GQ Style, Asiyami Gold – Content Curator, Sissi Johnson – Global Brand Strategist, Mode Aderinokun – Founder at Studio on Mode, amongst others, speaking on Sustainability, Digital, Technology, Sourcing, Manufacturing, Distribution, and Media.
A welcome addition to this years #HLFDW events will be the experience tent which will play host to Fashion Focus talks with influencers and tastemakers, an interactive Heineken bar and the creators lounge curated by The Assembly in collaboration with Newton & David. The creators lounge will be a highly curated mix – designed for bloggers, press and content creators during fashion week. Visitors will have the opportunity to chill, connect and create content during, before and after talks and runway shows. Access is strictly by invitation.
• Runway Shows: 25th -28th October, 2017
• Fashion Business Series: 26th October, 2017
•Fashion Focus Talks: 27th – 28th October, 2017
Heineken Lagos Fashion and Design Week is proudly sponsored by Style House Files, Heineken, Maybelline, FETS Wallet, NEPC, and supported by TECNO, Eko Atlantic and Newton & David.
Media Partners: Bella Naija Style, Pulse Nigeria, Konbini, Guardian Life, Business Day, Linda Ikeji, Style Vitae.
For more information on #HLFDW, kindly visit www.lagosfashionanddesignweek.com