Constructed on the premise of Process with a figurative adaptation that makes use of Symbolism, fast rising menswear label FemyToys has released its non-fictional narrative for the WET 17.
The young creative takes a retrospective dive into his career as a designer and relates it to the process of utilizing Charcoal to its fullest optimum. Taking into cognizance the label’s fancy for shapes, the collection features the impressive art of suiting that cuts across stately and stately casual construction of what is considered to be the pinnacle of menswear fashion.
With a cohesive color transition soaked in a palette that mirrors its inspiration that ponders on the essence of refinement through experience, Femytoys uses Charcoal to tell its challenging history in this cutthroat business of fashion. According to its creative director, Femi Adeyemi.
“Good or bad, Experience we have been made to believe is the best form of learning, Charcoal for me is the most plausible depiction of the human experience, in this case, My Experience”
Designer: Femi Adeyemi for @Femytoys
Lensed by Emmanuel Arewa for @SpotlightPI
Styling and Art Direction: Tosin Ogundadegbe for @TheStyleInfideL
Makeup: Thelma Uwadiale for @Beautybybellamere
Set Design: Emmanuel Arewa for Spotlight PI