We come from a society where the word “Vaginal” is hushed and people suffer quietly. But Makuochukwu Nwafor has found a way to solve it and Exquisite Magazine took out time for an interview with Hey Oremi, please do well to read up!
Tell us about yourself
My name is Makuochukwu Nwofor and I am the co-founder of Hey Oremi. I am someone who loves all things women’s health and business and I hope to be known as a serial entrepreneur someday.
What does your business do?
Hey Oremi focuses on helping women find solutions to common issues that affect their vaginal health and provide more information about these issues to the general public. Another core focus of our brand is to create a community where people with vaginas feel comfortable enough to discuss issues relating to their vaginal health.
How do you solve your customer’s challenge?
We do this through the products and services we offer. Our online “Ask a Doctor” feature enables members of our community to have a one-on-one video chat with a doctor to discuss issues that trouble them privately. On the other hand, we have a product “Vaginne” which coupled with a personalized treatment plan has helped thousands of women get rid of common and recurrent symptoms of vaginal infections. We also have a very amicable direct message feature where we do our best to respond to everyone who reaches out to us promptly and in a friendly manner.
Who are your ideal customers?
Our ideal customers are women above the age of 18 who are seeking help for their vaginal health issues and also women who wish to gain credible and actionable information that would help them improve their vaginal health.
Can you describe/outline your typical day?
A typical day starts with a prayer, and then work begins for the day which mostly includes replying to emails and messages on our social media pages, doing some research, hosting and attending meetings with the other members of the team. For me, being a business owner means most times I’m working round the clock but I have recently started enforcing the “no work after 8 pm” rule, in order to have time for other personal activities.
How has being an entrepreneur affected your family life?
I have a small and supportive family that helps in any way they can. The experience has been a positive one overall.
What motivates you?
Well, I love a good adventure and owning a business, to me, is a never-ending adventure. So, just knowing there’s more to be explored or seen at each stage ahead, is enough to keep me going.
How do you generate new ideas?
Generally, I do a lot of research both online and offline, I follow a lot of business accounts on social media that are steps ahead of us to learn new things from them. Other times, the idea for a new concept just pops into my head then I share it with the team and we execute it.
What is your greatest fear?
My greatest fear is not achieving all my plans for Hey Oremi and my other business endeavors.
How do you define success?
Success in my book is executing all my plans regardless of whether they fail or work out.
Do you believe there is some sort of pattern or formula to becoming a successful entrepreneur?
In my opinion, there isn’t a formula because all entrepreneurs operate differently but there are patterns which are common in all of them and they are: Persistence (which happens to be my favourite), proper planning, the ability to take risks and most of all, Obsession towards achieving their goals.
What is your favorite aspect of being an entrepreneur?
My favourite aspect of being an entrepreneur is seeing my dreams come to life and also the freedom it gives me.
How did the idea for your business come about?
We saw a void and we filled it. We realized that 1 in 3 women suffer from common vaginal health issues and most times, they don’t talk about it or find proper and lasting solutions for them. So, we thought it would be a good idea to create a platform centred on helping them find those answers.
What advice would you give to people who want to become entrepreneurs?
Entrepreneurship is an adventure, so get ready for a very bumpy ride, leave your fears behind and run with your dream. Business is a marathon and not a sprint, so be patient. Make sure you validate your idea and fail quickly so you can grow as you should. Most of all, never lose sight of goals.
If you had the chance to start your career over again, what would you do differently?
I wouldn’t change a thing.
What would you say are the top three skills needed to be a successful entrepreneur?
Sales and negotiation, marketing, and systems building.
What entrepreneurial tricks have you discovered to keep you focused in a busy schedule?
Having a schedule that agrees with you and not building a prison for yourself to avoid burnout.
Who has been your greatest inspiration?
My mother. She is one of the most resilient business owners I know.
What business-related book has inspired you the most?
The lean start-up by Eric Ries.
If you were to write a book about yourself, what would you name it?
A work in progress.
You can reach me at firstname.lastname@example.org