Our kids deserve a good meal filled with all essential nutrients and Ifeyinwa Omesiete a certified nutritionist decided to create recipes designed to improve a child’s diet. Join Exquisite magazine as we interview the co-founder of Nutrition4kidsng.
Tell us about yourself
I am a certified Nutritionist with a Bsc in Nutritional Sciences from the University of Minnesota-Twin Cities, USA. I consult for various hospitals and private individuals for children of all ages, where I treat medical and dietary ailments.
I create and introduce innovative recipes designed to improve a child’s diet based on their diagnosis, physical activity and age requirements. My expertise ranges from picky eaters to the management of genetic and chronic diseases.
I co-founded Nutrition4kidsng; which is an online platform that educates parents on the importance of proper nutrition, effective feeding techniques and must-have skills designed to introduce a child to a variety of wholesome meals between the ages of 6 months-6 years.
Through my social media platforms, I educate and share my personal experiences on how to live in the modern world, whilst raising healthy and well-nourished children.
One of my many goals is to relieve parents of the stress and guilt of wondering how to feed their children the right way, while cultivating a healthy family lifestyle.
What does your business do and how it started?
NUTRITION4KIDSNG was established April 1st, 2020, and it is a digital pediatric outfit passionate about promoting childhood development through nutrition.
With over 2000 + families reached through our current child nutrition program, our aim is to change the narrative around nutrition and help families raise healthier children.
Our most successful program, the PEDS Nutrition Challenge is aimed at educating, supporting and motivating families on the importance of proper nutrition.
The program pushes them to use effective feeding techniques and social skills, to introduce a variety of local natural foods to their children as early as 6 months of age.
How do you solve your customer’s challenges?
A typical examples would be how the PEDS Nutrition Challenge is conducted. Nutrition4kidsng provides materials in different learning styles (visual, audio, written and practical); that reorients the minds of parents on the importance of feeding children healthy homemade meals. We also offer a vast array of educational resources all geared to provide parents with the right information needed to protect their children nutritionally and otherwise.
We also offer ecommerce services where customers are able to purchase from small businesses all from one place. Thus, saving them money and time to research brands that would give their children the best nutrition.
Who are your ideal customers?
Mothers, Health professionals who are involved in pediatric care and Caregivers.
Can you describe/outline your typical day?
My days vary dependent on which part of my business I focus on. I work full time currently so on days when I am not in the office, I am catching up on business analytics, creating content for my social media page and attending to current patients.
How has being an entrepreneur affected your family life?
Mostly positively. It’s given me a lot of freedom to build something I am passionate about that is not just providing for my family but also changing lives.
On the other hand, it is time consuming as I have had to make multiple sacrifices, especially in my health and in my relationships.
What motivates you?
The joy of mothers. As a mother myself, I know what it feels like to know that your child’s nutrition is saving them from danger and really protecting them from things they didn’t know affected.
The testimonies from all the families I have helped with one nutritional or medical ailment.
What is your greatest fear?
Working so hard to leave an impact and not letting God be the center of it all. I am very particular about my relationship with God, and I want to leave an impression that he would be proud of.
How do you define success?
By the impact you leave behind. By the people who will vouch for your integrity and how people view your character as a person.
What is your favorite aspect of being an entrepreneur?
Being able to learn from my experiences and being creative about how I want to run a business.
If you had the chance to start your career over again, what would you do differently? I would focus more in pediatrics as this was something that I had always had a passion for healthcare and children.
I felt I needed to become a medical doctor to leave an impact. I would spend more time with children and ultimately attend culinary school or become a food scientist to help create better commercial products children can have access to.
What would you say are the top three skills needed to be a successful entrepreneur?
Be technologically literate, understand leadership and be creative.
Who has been your greatest inspiration?
My parents. Watching them growing up has shaped a lot of my decisions and choices. They really paced the way for who I have become today.
What advice would you give to people who want to become entrepreneurs?
You need to be very very strong mentally and emotionally. Entrepreneurship is not for the faint of heart.
You will have no off days and you will always have to be your biggest supporter even when others do not believe in you.
What business-related book has inspired you the most?
To be honest, none really. I spend more of my time asking God for insight and he tends to stir me in the right direction.
I hardly read now due to my schedule; however, I tend to stumble on powerful videos and lectures that could as well have been written pieces.
If you were to write a book about yourself, what would you name it?
Good question. I have not thought about that yet. If I did, It would be more of a memoir and the title would have my name in it for the most part.
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