The Fashion show segment of the Africa Creative Market, FashionEVO by The YD Company hosted a breathtaking one-of-a-kind fashion show on the 31st of August 2022 at the Landmark Event Center.
The show which featured 7 premium Nigerian fashion brands – Henri Uduku, Cute
Saint, Mmakamba, Skentele by Etti, Joseph Ejiro, Bola Yahaya, and headlined by Ejiro
Amos Tafiri – saw contemporary, avant-garde and unique clothing pieces for both men and
women of impeccable taste in fashion.
The YD Company in partnership with SOAAK102 and Designer Tasha also facilitated a
pitch competition themed ‘Trash to Glam’, aimed at promoting a carbon-neutral fashion
industry. The brief was for designers to create fashion pieces in a way which is most
considerate of humanity and the environment, reducing the environmental impact wherever
possible. Shortlisted participants showcased their pieces, and the winner was awarded $500, Celebrity Styling & and an international magazine feature.
The evening also witnessed lots of fabulousness and glamour as guests in attendance were
adequately dressed for the show. Fast emerging musical artistes – Deborah Gold, and
Litovibes serenaded the audience with great music and ultimately incredible vibes and