Ashluxe is a high-end streetwear brand that represents the Nigerian millennial. It is inspired by the use of Nigeria, our lifestyle, and the fact that we like to dress up and be announced by our clothes.
ASHLUXE is a reflection of the modern youth in Lagos, London, Geneva, Paris, Johannesburg and Florida. The grand vision of the brand is to merge quality and craftsmanship in creating well tailored fashion garments that embody the global millenial.
Who is the owner of Ashluxe?
Yinka Ash, a designer hailing from Lagos, stands as both the visage and driving force behind Ashluxe – a remarkably chic streetwear label that’s reshaping the contours of African fashion.
Reflecting on his formative influences, Ash fondly reminisces about witnessing his family groove to the exuberant rhythms of Lagos. “Music has always been a celebration, an integral part of the city’s fabric,” he elucidates. “During my childhood, the funk-infused melodies of icons like Ebenzer Obey, King Sunny Adé, and Fela Kuti would echo constantly. I would observe my family adorning themselves in vivid indigenous fabrics and accessories, swaying in sync with the music, meticulously selecting the perfect ensemble.”
Ash’s connection to fashion delves far beneath surface trends, with the essence of his creations resonating through their exquisite craftsmanship and quality.
The rapid ascent of his brand has not only showcased his designs but also cast a spotlight on Lagos’ vibrant creative scene on a global scale. Eager to savor a weekend in the most electrifying city in Nigeria, we caught up with Ash to glean his personal recommendations.
Where is Ashluxe from?
The fashion inspiration for Ashluxe is interwoven Nigerian heritage and their sense of street style.
Is Ashluxe a luxury brand?
Yes. Ashluxe is a high end Nigeria designer brand. It is seen as a coveted fashion brand to have.
What is the mission statement for Ashluxe?
The grand vision of the brand is to merge quality and craftsmanship in creating well tailored fashion garments that embody the global millenial.