One of our favorite brands just made a major announcement today. Loft—you know the store that makes undeniably chic pieces for the office and the weekends. Well, they just debuted Loft Plus. Loft already specializes in creating petiteand maternity designs (and they have the curve-friendly subscription service Gwynnie Bee), so it only made sense that the brand chose to expand its offerings in store and online.
You wont’ find any boring basics here—just fun fashion pieces, playful prints, and eye-catching patterns in sizes 16 to 26. We also love how each piece was made to make your curves look better than ever with some of the designs including comfortable waist-contouring bands and slimming silhouettes.
By Karah Adu