With a lot of competition in the fashion industry, launching a fashion brand and making sales means you have to do something different from the normal. Although it can be challenging to distinguish your new brand from the existing pack of top-notch brands, digital marketing is easily one of the best ways you can Market Your Fashion Brand.
Digital marketing, also called online marketing is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. If you market your fashion brand via digital communication, then it is a digital campaign.
Due to its nature, fashion digital marketing improves brand presence which leads to an increase in sales. It also increases brand awareness and it is easily trackable, so you can measure the success of each campaign.
The flow works like this; when done properly, your products or services get to the front of your ideal audience so they become aware of your brand, purchase your products, become loyal customers and even refer more people to your brand. Here are five fashion digital marketing examples and ideas that will help you market your fashion brand:
- Create style guides to show your visitors how to wear your items
Putting together a style guide if you own a fashion brand that sells a variety of clothing items is one way to market your fashion brand and increase brand awareness. With these style guides, either on your website or social media pages, your followers and subscribers can get ideas on how to wear your clothing and even style the existing fashion pieces in their wardrobe.
It is also important to explore style guides across different seasons of the year (spring, summer, winter, fall), or for special occasions (Christmas, picnic) and other topical themes that involve your clothing products.
Here is how to create a style guide:
- Start with a great brand story
- Use logo guidelines to create a recognizable brand signature
- Include your brand’s core colour palette in your brand style guide
- Choose typography that matches your visual style
- Find your brand voice
- Run a giveaway on Instagram to increase both brand awareness and the size of your community
When you make Instagram giveaways a regular feature for your brand, you are building a community with a high engagement rate. If you have a popular item in-store or at the beginning of a new collection, run a giveaway strictly on Instagram. Make sure you include your brand signature and identity and also unique hashtags for the item giveaway, that you will use each time. Running an Instagram campaign will increase your followers and brand awareness among Instagram users.
- Work with influencers in your category to give you access to a new audience
Influencer marketing is a form of digital marketing that takes word of mouth to the next level. Working with already established influencers provides the opportunity to get your brand in front of a new audience. When you work with a popular fashion blogger or influencer with a dedicated amount of following and reputation, it can have a huge impact on your products.
You can work with them to create content around a specific theme with your items or just takes pictures of them wearing your clothes. What this influence and the creativity they put into these pictures does is that it helps your product garner great interaction and sales.
- Have every new email subscriber follow you on Instagram
This is simple and it works like magic. For every new subscriber to your email, send them a thank you for subscribing message and also direct them to follow you on Instagram for more tips. It can look like this: “Hi Jasmine, thank you for subscribing! Would you like to stay updated with our new collections, style guides and other fashion tips? Kindly follow us on Instagram”.
- Get your audience involved to create a community around your brand
After getting loyal customers, the next thing you can do is to market your fashion brand is to make them your brand ambassadors. Encouraging your customers to share reviews, pictures of them wearing your items, content based on your brand values increases your engagement.
When they create these contents , you can also include these pictures on your website or social media pages with links that direct new customers to buy. When you do this, you will have a customer that will love to share the link with her friends.
Fashion digital marketing is unarguably one of the best ways to improve brand presence, engagement and sales. It is easily trackable, so you get immediate feedback to help determine the effectiveness of a campaign.