In a world where diamonds are synonymous with timeless elegance and unparalleled luxury, one woman’s passion has transformed these glittering stones into symbols of love and power. Meet Mayomi Ogedengbe, the brilliant mind and sparkling personality behind Meeyas Link. As the founder and visionary of this high-end jewelry brand, Mayomi has masterfully intertwined the romance and business of diamonds, creating pieces that not only captivate the eye but also tell a story of empowerment and sophistication. Join us as we delve into the journey of this Diamond Girl, exploring her inspirations, her approach to self-care and wellness, and her impeccable fashion sense that makes her shine both inside and out.
EM: Can you tell us about the inspiration behind Meeyas Link and how you started your journey in the jewellery industry?
Mayomi Ogedengbe: The inspiration behind Meeyas Link emerged from both a personal passion for design and the influence of my mother’s brand, Jewellery Affair. Growing up around such magnificent craftsmanship sparked my interest in jewellery from a young age. This deep-seated admiration motivated me to forge my own path in the industry, creating a brand that blends modern sensibilities with timeless elegance, underpinned by the legacy of Jewellery Affair.
EM: What makes Meeyas Link’s high-end diamond pieces unique compared to other jewellery brands?
MO: Meeyas Link distinguishes itself through meticulous attention to detail and a commitment to personalised designs. Each piece is crafted not just with high-quality materials but with a narrative in mind—transforming traditional luxury into a more intimate and meaningful experience for our clients.
EM: What are some of the biggest challenges you’ve faced in the luxury jewellery market, and how have you overcome them?
MO: As the luxury jewellery market begins to grow more competitive, establishing a distinct brand identity has been a key challenge. Additionally, we’ve faced issues with other designers replicating our designs using either 18k gold or cheaper materials like silver. This problem is made worse by the need to display our designs on social media to attract customers in today’s digital age. To tackle this, we’ve focused on continuously innovating and creating unique designs that are difficult to copy. This strategy ensures that Meeyas Link remains distinctive and upholds the high standards akin to those of Jewellery Affair.
EM: How do you stay updated with the latest trends and innovations in the jewellery industry?
MO: I regularly attend industry trade shows/ jewellery exhibitions all over world, participate in fashion weeks, and maintain strong relationships with other designers and artisans. This network, along with ongoing research and development, ensures that Meeyas Link stays at the forefront of both trends and technological advancements.
EM: Your brand exudes elegance and luxury. How would you describe your personal fashion sense, and how does it influence your designs?
MO: My personal fashion sense is best described as minimalist and sophisticated, preferring timeless pieces that speak of quiet luxury. This aesthetic translates into my designs, which emphasise clean lines, understated elegance, and functionality without sacrificing style.
EM: As a successful entrepreneur, what self-care and wellness practices do you incorporate into your daily routine to maintain a healthy work-life balance?
MO: I prioritise regular exercise, a balanced diet, and sufficient rest. Additionally, I make time for meditation and yoga, which help center my thoughts and maintain my focus—crucial elements in managing the demands of running a business.
EM: Can you share some of your favourite self-care rituals or activities that help you stay grounded and focused?
MO: Beyond yoga and meditation, I enjoy long walks in nature, especially when I am abroad. These walks allow me to disconnect from the pressures of the day-to-day. I am also looking to incorporate journaling into my routine as a tool for reflection and to reconnect with my core values and goals.
EM: What advice would you give to aspiring entrepreneurs who want to venture into the high-end luxury market?
MO: My advice is to focus on what makes your brand unique and to maintain high standards for quality and customer service. Understand your client deeply and be prepared to adapt, but always stay true to your vision and values.
EM: Sustainability is becoming increasingly important in fashion and jewellery. How does Meeyas Link address sustainability and ethical sourcing?
MO: Meeyas Link is committed to sustainability by ensuring that all our materials are ethically sourced and by implementing environmentally friendly practices in our production processes. We also engage in continuous dialogue with our suppliers to improve sustainability throughout the supply chain.
EM: Lastly, what can we expect from Meeyas Link in the coming years? Are there any exciting projects or collections on the horizon that you can share with us?
MO: Looking ahead, Meeyas Link and Uber luxury line Jewellery Affair plans to expand our reach globally while continuing to innovate in design. We’re excited about upcoming collections that incorporate both cutting-edge technology and traditional craftsmanship, aiming to set new standards in the luxury jewellery market. Additionally, we are exploring collaborations with renowned artists and designers to bring fresh perspectives to our offerings.
