Meet Joy Erekosima, the remarkable Founder and CEO of the award-winning skincare brands, Soibi Botanicals and Soibi Aesthetic Clinic. With a passion for skincare, Joy and her team are dedicated to creating innovative, corrective, and results-driven products and treatments for all genders and diverse skin tones. Her mission is to provide solutions to major skin concerns associated with skin of colour and promote healthy, confident, and beautiful skin. Join me as we delve into the inspiring journey of Joy Erekosima and her commitment to transforming the way we care for our skin.
Tell us about Yourself
My name is Joy Erekosima. I’m a Licensed Medical Aesthetician, Cosmetic
Scientist, Chemist & Formulator.
I am the Founder and CEO of the award-winning Skincare Brands Soibi Botanicals and Soibi Aesthetic Clinic. As a brand, We pride ourselves in creating only Innovative, Corrective and Results-Driven Skincare Products and Treatments designed for all genders, diverse skin tones and skin colour.
What does your business do and how did it start?
We exist to proffer solutions to major skin concerns associated with skin of colour and to advocate for healthy skin with a greater goal to create a world in which we can all feel beautiful, confident and love the skin we are in.
We develop and formulate innovative, clean, corrective multi-functional and clinically effective skincare products to target specific skin concerns and conditions associated with skin of colour. Our skincare products are designed for all skin types and genders.At Soibi Botanicals and Soibi Aesthetic Clinic, Your SKIN HEALTH is our top priority.
How do you solve your customers’ challenges?
We start with a detailed skin consultation to analyse their skin, check their medical history, and check for sensitivity. This will enable us to understand their specific skin issues, concerns, conditions and goals. We then recommend skincare products and sometimes in-clinic treatment depending on their skin concerns, conditions and goals.
We also educate our audience often about the benefits of some ingredients used in our products, how to use our products and why they’re suitable for their skin concerns and goals.
We also check in with our clients to see how they’re progressing and adjust their routines or products as needed based on their feedback.
Who are your ideal customers?
Men and women in their late 20s to early 70s who are concerned about their skin health and/or have specific skin concerns/conditions like hyperpigmentation, acne, early signs of ageing, impaired skin barrier, dehydrated skin etc.
Can you describe your typical day?
A typical day in my life is doing school runs in the morning, doing my routine exercise (at home), attending virtual consultations/meetings if I have any for the day and going to the clinic to attend to clients that need my attention.
I try to sleep for at least 30 minutes before afternoon school runs. I create some days either at home or at the clinic.
How has being an entrepreneur affected your life?
I love and enjoy being an entrepreneur, it gives me this fulfilment that I can’t even explain. It also gives me time to bond with my family, plan my schedules just the way I want them and most importantly give me access to work remotely.
I will say it has affected my life positively even tho starting from the beginning wasn’t really rosy but it’s definitely worth it and more.
What motivates you?
My motivation stems from helping people feel confident and comfortable in their own skin by providing innovative and result-driven skincare products and treatments.
Also, client satisfaction and seeing the positive impact our products have on individuals’ lives drive me to continually innovate and improve our offerings.
What is your greatest fear?
Fear of failure and uncertainty.
How do you define success?
For me, success is achieving and actualizing your desired goals in different aspects of life such as career, relationships, personal growth, or fulfilment. And also being able to impact and transform lives positively.
What is your favourite aspect of being an entrepreneur?
I love the fact that I can work remotely, and the freedom to continually improve on my skills and creativity.
And the fact that I have control over my time and the opportunity to create something meaningful and impactful while restoring confidence one skin at a time.
If you had the chance to start your career over again, what would you do differently?
Invest more in knowledge, seek diverse experiences and continuous learning.
What would you say are the top three skills needed to be a successful entrepreneur?
- Time and Financial Management
Who has been your greatest inspiration?
Our clients/customers are our greatest inspiration. The massive support from them looks like they were literally waiting for me to start a skincare brand.
Most of our clients are now family, they spread the brand everywhere they go! As a matter of fact, most of our clients come from referrals and we are so grateful for every one.
If you are a Soibi Botanicals/Soibi Aesthetic Clinic client and you are reading this interview. I want to say thank you for your unwavering love and support, for keeping us in business and for giving us reasons to keep improving on the brand. You are our BIGGEST INSPIRATION.
What advice would you give to people who want to become entrepreneurs?
It’s very simple, understand what motivates you to want to start a business. Focus on customer satisfaction, and be adaptable and resilient while at it.
What business-related book has inspired you the most? Or your favourite book?
I have quite a lot of books, some of them are skincare-related, Kingdom books and most of them are business books. I love all of them, but here are a few: Positioning for Success, The Empathy Advantage, Nine Figure Mindset, The Wealthy Consultant, Skin Rules, The Skincare Bible etc…
If you were to write a book about yourself, what would you name it?
I am even planning to write one soon! Yes, it’s long overdue. Even tho, I’m yet to decide on the name. But it definitely will be skincare-related. Who knows? It might just be titled “In My Skin”
A beautiful skin helps boost ones self esteem and knowing a woman of colour can find a brand that suits her skin type is wonderful. You can reach Soibi Botanicals via
Exquisite magazine looks forward to seeing more unique skin care products from Soibi Botanicals.