In recent years, the beauty industry has witnessed an extraordinary transformation, thanks to the surge of black-owned beauty brands that are pushing boundaries and redefining the standards of excellence. These beauty brands have not only contributed significantly to the industry’s remarkable growth but have also become synonymous with game-changers who are propelling beauty to the next level, offering options across your daily routine, from haircare and skincare to makeup.  And we are proud advocates of supporting these black-owned beauty brands! So, the next time you’re restocking your beauty stash, consider adding their products to your collection.

Uoma Beauty

Uoma beauty - black-owned beauty brands

Credit: Courtesy of Uoma Beauty

Founded by Nigerian-born beauty executive Sharon Chuter, Uoma is committed to creating a makeup range that is “forward-thinking, radical, and uncompromising.” With a range of shades in foundation and concealer, this makeup brand is fun, vibrant and inclusive for every skintone out there.

Epara Skincare

epara - black-owned beauty brands

Credit: Courtesy of Epara

After all efforts to find a top-tier skin-care product turned fruitless, Founder Ozohu Adoh created the UK-based line in 2017. Powered by African botanical ingredients, Epara skincare offers an incredibly opulent range of products focused on two major concerns for women of color: hydration and dissolving pigmentation.

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Liha Beauty

liha - black-owned beauty brands

Credit: Liha Beauty

Like it’s founders Liha Okunniwa and Abi Oyepitan, Liha Beauty is a brand that combines natural African roots with a quintessentially British attitude. Starting from the sleek minimalist packaging to the lists that break down every ingredient, benefit, and recommended use under each product, Liha Beauty houses vegan, cruelty-free formulas that are rich in ingredients such as ivory shea butter and idan oil.

Oui the People

oui - black-owned beauty brands

Credit: Oui the People

If there’s a shaving brand whose product is the literal definition of chic, soothe and trendy, it’s none other than Oui the People. Founded by Karen Young, Oui the People boasts a range of body care products made for the chicest bath and shaving experience. The shaving brand is all about helping you feel good about your skin.


Liha - black-owned beauty brands

Credit: Courtsey of Lelive

Founded by South African actress, model and television host Amanda du-Pont, Lelive is a vegan and dermatologically-approved skincare brand that comprises of African botanicals and scientific actives. Their product work together to target major skin concerns.

In a world of ever-evolving beauty standards and trends, it’s essential to celebrate and support diversity in the beauty industry. These five Black-owned beauty brands showcased today are just a glimpse into the incredible talent and innovation that exists within this community. By incorporating their products into your beauty routine, you not only enhance your self-expression but also contribute to a more inclusive and equitable beauty landscape.

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