It’s back again! The Talent Project of the Music Business Academy for Africa returns for its second year in a new partnership with global artist and label services company ‘The Orchard’.

This new partnership for the music business academy will present seven African talents with an opportunity to introduce themselves and their music to the global music industry.

Godwin Tom, Founder of the MBA, said: “The MBA for Africa Talent Project is an activity we developed to ensure that students have an avenue to practise the things they have been taught.

Music business academy

It makes it real for the students. With this partnership, we are making it more worthwhile for the talents as well. We are giving talent an opportunity to use our platform to kickstart their careers in the music industry.”

The music business academy Talent Project is a complement to MBA’s annual program geared towards developing the next generation of music industry executives in Africa.

The Orchard, a pioneering music distribution company that develops marketing solutions for labels and digital platforms around the world, will provide financing for the artist development of all seven artists which will be used to develop the talents from song creation to release.

The company will also provide marketing and promotions support for the release of the EP project from The Talent Project.

Speaking about the partnership, the Vice President for Africa at The Orchard, Ben Oldfield says, “As The Orchard continues to grow its relationships across the African continent, it’s essential that we lend support to the next generation of its emerging artists.

This partnership with MBA gives these artists access to a new global fanbase and a chance to build their brand beyond language or geographical boundaries.”

All funds will be managed by the Music Business Academy for Africa team led by the Program Director Elizabeth Sobowale, who said that the sponsorship will go a long way in, “ensuring that students gain practical knowledge and experience of the music industry so that they are well equipped for their future careers.”

The Talent Project will run from the start of September until the release of the EP on the 16th of December, 2022. Interested artists have until the 22nd of August to submit their music on

The top 30 talents will be selected by MBA’s A&R team for the general public to vote for their top 15 via The Talent Project’s website. Final voting for the top seven winners will be done by the students of the Music Business Academy for Africa 2022.

Artists interested in starting or advancing their careers in the music industry or just curious about how the African music industry works can register for the 2022 edition of the Music Business for Africa on

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