October 2nd 2014, giant fashion retailer H&M will be launching a conscious denim line which will feature looks for women, men and kids. This announcement they made recently and have said that the collection will be available worldwide. The range will feature staples like boyfriend  jeans , high-waisted skinny jeans, jogger jeans in a knitted indigo that are described as having the softness of sweatpants, denim shirts and more.  According to the brand Helena Helmersson -they have worked very hard to reduce the environmental impact from the washing processes alongside using materials that are more sustainable.

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