Paco Rabanne held its ‘Million party’ on Thursday, 11th December 2014, to celebrate its luxury range of fragrances, One Million and Lady Million. The event took place at the rooftop of Mega Plaza “COVA” in Victoria Island. The colourful invite-only event had press and celebrities in attendance who were treated to good music, food, drinks and the scent of Paco Rabanne’s fragrances.
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 Paco Rabanne 1 Million was incredibly successful on its release, and has remained so ever since. The fantasy of the good life – still taboo in the sometimes overly right-thinking world of perfumery – was extremely well received, supported by a strong and unexpected olfactory signature and an offbeat communication campaign. The famous gentleman snapper was born.
 
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