The ASEAN Chamber of Commerce and Industry (ACCI), My Events International, and The YD Company are inviting African Fashion and Beauty companies with a desire to break into the Asian market to the Africa Expo 2022 in Malaysia.
The Africa Expo 2022 is a multi-industry exhibition and networking event in a complete showcase of an array of sectors from more than 28 African countries and more than 30 Asian countries. Set to hold from the 14th – 20th July 2022 at The World Trade Centre, Kuala Lumpur, Malaysia, the high-level 6-day event will be dedicated to the local and international industry stakeholders to explore the business opportunities and to learn the latest needs of the world today.
The exhibition has been designed to create an avenue for African brands to upscale and expand their market shares within Africa and Asia. It has been designed to foster the mutual trade operations between the two continents embarking on the opening of their emerging economies.
Featuring top industry experts, thought leaders, financial advisers, and knowledgeable speakers across various sectors, as well as exhibitors from the African nations, ASEAN, and the Asia Pacific, they will be providing their wealth of knowledge in international businesses, ease of export and import, access to finance, access to the Asian market, standardized of products and many more.
The Africa Expo 2022 is projected to host approximately 200 companies, 500 trade delegates, and 10,000 visitors at the 6-day event. The Africa Expo 2022 aims to become the most important platform for high-level diplomacy to take place in Malaysia and is positive about receiving support from the Malaysian Government, respective African Embassies located in this region, and other trade-related bodies.
Speaking on behalf of the organizers, Hema Kandy, CEO of MyEvents International shared the plans and projections for the event. she said “The Africa Expo is well on its way to becoming the number one platform to cater to businesses across such a wide range of industries and countries at the same time. We are committed to providing all the necessary help and support for brand owners and even their customers across Africa and Asia. We are optimistic about the 6-day event which will cover many areas of a business exhibition on an international level.”
Yetty Ogunnubi, CEO of The YD Company (YD Limited) expressed the importance of her Alliance with the organizers of the Africa Expo. In her words, “Our partnership with the Africa Expo is a major game-changer for African businesses. The exposure and growth opportunities that come with the platform are enormous and economically viable. Our goal is to promote African brands, focusing on the fashion and beauty industries to attract partnerships, investment opportunities, and sales. The Africa Expo is arguably the biggest platform for African and Asian brands. We are not only creating business opportunities for African brands; we are also giving them an opportunity to generate highly targeted and lucrative business leads”.