Let’s meet Hannah Edem Bassey, the Ceo of Luxebyhannah, a luxury fashion brand that tailors confidence-boosting apparel.
TELL US ABOUT YOURSELF AND YOUR BRAND
My name is Hannah Edem Bassey. I’m the founder and creative director of LUXEBYHANNAH. I’m a graduate of Law from the University of Calabar. I’m from Cross River State.
Luxebyhannah is a luxurious brand that makes clothes for women that are chic, elegant and ambitious. We aim not to make just clothes but outfits that make you feel like the prettiest lady in the room.
We use the highest quality of feel-good fabrics and craft our pieces with a keen eye for detail, with clothes that remind you of memories.
HOW AND WHEN DID YOUR JOURNEY BEGIN?
My interest in fashion developed when I was a young girl, I have been fascinated with styles and how they can transform and complement a woman’s confidence.
I moved to Lagos, in January 2022 and registered at Aisy fashion school for 3 months, I had no idea about sewing but the 3 months were one of the best decisions of my career as a fashion designer. I started my business in September 2022 and the rest is history. I’m inspired by creativity which reflects my brand, and our vision to become a household name in the Nigerian fashion scene within the next few years.
WHAT’S YOUR SIGNATURE STYLE?
Elevated Occasions wear, formal wear and confidence-boosting apparel.
WHO ARE YOUR IDEAL TARGET AUDIENCE
Women who are not afraid to stand out, women with style and class, women that aren’t afraid to express themselves.
WHAT’S BEEN YOUR BEST MOMENTS AS A DESIGNER?
Getting positive reviews from my clients is a fuel that keeps the brand going.
WHAT’S BEEN YOUR WORST MOMENTS AS A DESIGNER?
I won’t say worst moments but the brand has had some challenges that we always strive to overcome and improve on them. These situations are sharpeners which steer the brand towards excellence.
ON A SCALE OF 1-10, WHAT HAS BEEN YOUR RESPONSE TO CUSTOMER SATISFACTION?
I would grade our customer satisfaction 8+, as most of our clients always return to patronize the brand.
WHAT MAKES YOUR BRAND DIFFERENT FROM OTHERS?
The fashion industry is rife with competition, so in other to stay relevant we ensure our pieces stand out very well, every stitch is made with excellence, and we provide affordable luxury. Our clients are always flooded with unending compliments.
KINDLY SHARE TIPS FOR STAYING SUCCESSFUL IN THIS BUSINESS.
Originality and consistency are key to functioning well in the fashion cycle, find your niche and focus on that, and try to be original with your creative ideas
WHAT ADVICE WILL YOU GIVE TO START-UPS THAT HAVE SIMILAR VISIONS AS YOU DO?
Keep learning because the learning cycle never ends. Believe in yourself and your abilities, stay consistent and hand everything over to God.
SHARE 5 FUN FACTS ABOUT YOU.
I’m an ambivert
I’m very inquisitive about things I’m interested in
I love making the people around me happy
I love fine dining
KINDLY SHARE THE CONTACT DETAIL YOU WISH TO BE MADE PUBLIC
Personal Instagram: _chocolate_attitiude
Business Instagram: luxebyhannah