Exquisite magazine got the opportunity to have an interview with the founder of Shea Tribe, Kayinsola Demola-Seriki, the CEO of a fast-growing skincare company that provides locally sourced pro melanin self-care products. Let’s read up on her story!
Tell us about Yourself
Hey, I’m Kanyinsola Demola-Seriki, a creative strategist, project manager, and the founder of Shea Tribe, a self-care brand. I studied Broadcast Journalism and Women’s Studies at Penn State University.
I started my career at Dream PR, where I created impactful strategies and organized media events. Then, at LSFPR, I led campaigns for top brands and came up with growth-driven ideas for digital media accounts. I also provided expertise in digital, CSR, and communications for companies like Ogun State Internal Revenue Service and Keystone Bank Limited in the finance sector. After that, I joined The Plug as a Business Development Officer, where I contribute to cool marketing ideas and shape the company’s creative vision.
Which led to being privy to the Mainland Block Party in the early days, which was pretty awesome. I’ve also worked with Dammy Twitch’s Polar Films to co-produce music videos for Davido’s “Wonder Woman” and Peruzzi’s “Majesty”. It’s been a fun journey so far! Currently, I work as a corporate comms associate at a leading media and entertainment company, creating premium content and experiences for global audiences.
Outside of work, I founded Shea Tribe in 2016 to bring the benefits of shea butter and locally sourced ingredients to skincare and haircare. In addition to my communications and digital marketing expertise, I love finding creative solutions that truly connect with people. In my spare time, I enjoy reading, critiquing music, trying out different cuisines, and going on new adventures.
What does your business do and how it started
Shea Tribe is a pro-melanin brand that advocates for the use of natural products for rejuvenating, repairing, and restoring the skin. Birthed from a fascination with African history and the beauty in its cultures. Shea Tribe was born out of a social mission; to empower local producers and encourage people to take better care of their bodies as a precursor to developing a healthy mind.
The aim is to show the world that true beauty comes from within and is all around us. We are a company proudly made in Nigeria that creates locally sourced, handmade self-care products for all humans. Our mission is to promote healthy living, introduce African beauty and health formulas to the world, and capture the global market…Our current line includes body, hair, whipped body butter, grooming and aromatherapy products. All handmade, all big hits.
How do you solve your customers’ challenges?
At shea tribe, I am dedicated to providing personalized solutions, excellent customer service, educating my customers, and building trust. These core principles guide my interactions with customers and form the foundation of my business philosophy.
I am committed to ensuring that my customers have a positive experience with the Shea tribe and feel confident in the effectiveness and quality of my products.
Who are your ideal customers?
My target customers for Shea Tribe products include individuals with natural hair, those interested in natural products, pro-melanin advocates, supporters of African-owned businesses, health-conscious and environmentally-conscious individuals, individuals with dry or sensitive skin, conscious consumers, B2B clients, and government agencies.
Our social enterprises attract a diverse customer base, but those who prioritize social and environmental impact in their purchase decisions are the most ideal.
Can you describe/outline your typical day?
As a female entrepreneur, I handle various tasks daily to ensure my business runs smoothly. I oversee the in-house manufacturing of high-quality skincare products and actively promote them through social media and email marketing.
Additionally, I provide customer service, negotiate contracts, and close deals to expand sales channels. I stay updated with skincare trends through research and testing while planning for future growth. I also dedicate time to partner with charitable organizations and attending industry events to build meaningful relationships. My daily routine as an entrepreneur is dynamic and focused on managing and growing my business.
What motivates you?
My passion for my business idea, my desire for financial independence, my drive to make a positive impact on my community, my fulfilment in entrepreneurship, and my goal to be a representation for others all contribute to my unwavering motivation and drive as an African female founder.
What is your greatest fear?
This question reminds me of one of my favourite poems of all time
“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, ‘Who am I to be brilliant, gorgeous, talented, fabulous?’ Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It’s not just in some of us; it’s in everyone. And as we let our light shine, we unconsciously permit other people to do the same. As we are liberated from our fear, our presence automatically liberates others.”
Marianne Williamson, A Return to Love: Reflections on the Principles of “A Course in Miracles”.
How do you define success?
Success means different things to different people, and for me, it’s about living a life of freedom and contentment. Freedom can mean financial independence, making my own choices, and pursuing my passions, while contentment comes from finding fulfilment in my relationships, hobbies, and work. Success is personal and not about societal norms, but rather working towards my definition of success, whether that be through external achievements or internal fulfilment.
What is your favourite aspect of being an entrepreneur?
Being an entrepreneur grants me the freedom to pursue my vision and create something meaningful, while also transforming my passion into a profitable business. It is a highly rewarding experience that brings fulfilment and purpose.
Additionally, entrepreneurship allows for continuous learning and personal growth, as I adapt and overcome new challenges every day. This stimulating journey enables me to make a positive impact by solving problems and improving lives, like with my Shea tribe products that make a meaningful difference for customers worldwide.
What would you say are the top three skills needed to be a successful entrepreneur?
There are a bunch of skills that can help you rock as an entrepreneur, but these three are like the holy grail for my journey:
Thinking outside the box and coming up with fresh ideas (creativity and innovation) is a must-have.
Knowing how to handle business stuff like a boss (business management) is crucial.
Being Solid as steel and never giving up (resilience and perseverance) is what separates the winners from the rest.
Who has been your greatest inspiration?
My father, Demola Seriki, has inspired me with his dedication to Nigeria and his commitment to improving lives through business and public service. He embodies entrepreneurship and leadership, serving as a model for me. My mother, Remilekun, has shown me the importance of balancing work and family life. She is a creative problem solver and a dedicated mother. Their unwavering love, support, and guidance have shaped my work ethic and willingness to pursue my dreams. I am grateful for their influence and strive to build a successful business that positively impacts the world.
What advice would you give to people who want to become entrepreneurs?
Becoming an entrepreneur is a challenging yet fulfilling journey. It involves clarifying your vision and goals, conducting thorough research, embracing adaptability, and maintaining an unwavering focus on achieving success.
What business-related book has inspired you the most?
I’m inspired by The Alchemist, The Outliers & The Subtle Art of not giving a F*
If you were to write a book about yourself, what would you name it?
It will be titled Pure Hearts Always win
Please share the contact details you wish to be made public.
hellosheatribe@gmail.com or
Linkedin: Kayinsola Yewande Demola-seriki
