Beauty, self-care, grooming, and mental health have long intersected. With appearance being a potential psychological signifier of mental well-being, beauty is essential. There’s so much pressure to look a certain way and makeup is often used to hide or cover up perceived imperfections. But we want women — and men — to challenge the beauty “norm” by celebrating what makes each of us unique.

The recent worldwide quarantine highlighted for most of us how putting on a little lipstick or mascara can make a difference in an otherwise dull day. But in actual fact, beauty routines can be a huge mental health booster in many ways.

Social Media Influence

We are constantly bombarded with images and social media posts that make people feel like they need to achieve perfection, which is unattainable. There are so many unrealistic expectations for women all over the world to look and act a certain way. For anyone who is struggling with mental health issues or is simply having a difficult time, you are certainly not alone. We often turn to social media platforms for validation and comfort and it has definitely influenced our idea of “perfect”.

What Beauty Should Be

You do not only wear makeup in order to feel pretty, one does not actually need makeup to feel beautiful. Makeup is an accessory to beauty and definitely something to be excited about. Bearing this in mind, one should have the confidence to wear as much makeup or as little as one wants.

Everyone must find their uniqueness because there lies the power of your beauty. That is what makes you rare. We all need to embrace our uniqueness, stop comparing ourselves to others, and love ourselves more.

Beauty Is Always Unique

Having been somewhat inured into what beauty “ought to be”, we should be reminded that there is no set standard in beauty, there is no right or wrong look as far as beauty is concerned. In fact ‘the wrong look’ is not to think you’re beautiful. The uniqueness of beauty cannot be underestimated. It’s not frivolous or vain; for many women it is key to building confidence and self-belief.

For many, experimenting with makeup can bring much-needed stress relief. It can increase self-esteem and self-worth. It also provides a way for people to express their individuality and artistic talents. By putting on makeup and doing a skincare routine, one can heal and feel better.

With these discoveries, beauty brands have started to mine into the topic of beauty and mental health and certain deliberate causes point to the belief of beauty experts in the fact that self-care means providing adequate attention to one’s own physical and psychological wellness.

We have here listed three examples of activities and causes by Beauty brands in the area of mental health.

  • Beauty brands are partnering with mental health organizations
  • Beauty brands are creating funds for mental health
  • Beauty brands have more frequently been discussing mental health

Millions of people experience mental health issues every day and it is crucial to realise that the topic should not be taken lightly. Of course, beauty and mental health intersect, and while makeup and beauty counters provide immediate solutions, these tend temporary and subject to ratification by an experienced professional.

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