From 10 packs of bottled water, 5 packs of beverages and a fridge, Idera Stores has grown into a well-established business providing all kinds of beverages and cooling services. Exquisite magazine is pleased to have an interview with her. Let’s read her story.

Tell us about yourself

My name is Otun Mistura Odunayo an entrepreneur, I am 33 years old, I’m a mother of four kids, three girls and one boy and the CEO of Idera Stores.

What does your business do and how it started?

Otun Mistura Odunayo - CEO Of Idera Store 1 

We are dealers in all kinds of beverages, bottled water and cooling services. We started it at a stage in our life, we needed money to care for our daily needs, and we started with 10 packs of bottled water and 5 packs of beverages with 1 fridge in the Year 2017.

How do you solve your customer challenge?

Making available different products at affordable prices on their doorsteps.

Who are your ideal customers?

i) Event Planners

ii) Hotels

iii) Cooperate Organization

iv) Individuals

v) Hawkers

Can you describe your typical day as a mother?

As a mother of 4 kids, I wake up by 6 am daily after our morning prayer, I prepare the kids for school. Thereafter prepare for the office.

I resume office by 9 am after my prayer in the office, I request for stock records to check. I make payments for products that we don’t have for stocking, and after then I use one (1) hour to read business motivation book and make research on trending things in our industry.

I close by 6 pm to prepare dinner and by 10 pm, I always watch Channels Business News.

How has being an Entrepreneur affected your family life?

Yes, being an entrepreneur has affected my family life positively because it gives me time to care for my family as I am not the only one doing everything in our business. We have the Loaders, Sales Representatives etc.

Idera store

What motivates you?

Personal goals and aspirations also make an impact and contributions to people’s life.

What is your greatest fear?

Fear of the unknown, fear of not going out of business spaces.

How do you define success?

Success is the achievement of a desired goal or objective

What is your favourite aspect of being an entrepreneur?

Innovation and Resilience

If you had the chance to start your career over again, what would you do differently?

I would like to be a Banker in other for me to know how to manage my finances very well.

What would you say are the top three skills needed to be successful?

i) Strategic Thinking

ii) Financial Management

iii) Customer Focus

Who has been your greatest inspiration?

My Mother, Husband and Siblings

What advice would you give to people who want to become entrepreneurs?

Be focused and Resilient

What business-related book has inspired you the most

Mindset by Carol Dweck

Idera store

If you were to write a book about yourself what would you name it?

Resilience is the Key

Please share the contact details you wish to be made public

Telephone: 08053078061/07087988846

Instagram: Idera118


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