Footwear brand and clothing company, Reebok, just made Kerby Jean-Raymond it’s new creative director after a three-year partnership with him.
Jean-Raymond, The Pyer Moss founder is now in the capacity of the Vice President of Creative Direction t Reebok. In his official on Instagram, Jean-Raymond had this to say:
Every time an interviewer would ask me what else I’d want to be a creative director for I would never say, but in my head it was always a footwear brand. Gotta shake shit up a lil yuh know? Thank you @reebok. I haven’t had a job in 9 years, so please get me a lunch box.
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He hinted on the changes that would be made, asking question like “Are we inclusive enough? Are we bold enough?… Are we ready to unlearn.” While admitting that it would be difficult, Jean Raymond also affirmed his readiness for the job.