“… of the job description provided. To express interest in this role, kindly submit your resume and portfolio to the email address provided.” Some of us creatives, if not most, have encountered messages like this that warrant our providing a digital portfolio which highlights our skills and experience.
Creating the perfect online creative portfolio is a crucial tool in today’s digital world. Its importance was highlighted on Saturday, October 28th, when Vogue engaged in their annual tradition of hosting free digital portfolio reviews PVF 2023. So, if, in today’s online world, you don’t have a digital portfolio, you’re missing out! Whether you’re a photographer, a designer, an artist, or any creative professional, crafting an effective online creative portfolio can help you stand out in the digital realm, making it a valuable tool in your arsenal. Here are seven ways to create an impressive online creative portfolio:
- Create a Website
Creating a website is the first step to crafting your portfolio. It’s basically setting the stage for your work, which is why it is important that your design should not just be visually pleasing but also align with your creative style. Hence, the first step is to choose the right platform that aligns with your goals and aesthetics. Squarespace, for instance, is the best website builder for photographers and visual artists. This CMS platform offers users a variety of tools to build, structure, and organize a website. Similarly, there are other portfolio platforms that can cater to the needs of designers and other design professionals.
- Curate Your Best Work
Now that you’ve chosen and created a website that aligns with your creative style, the next step in building a creative portfolio is selecting your work samples. This step is guided by the simple principle of quality over quantity. Instead of bombarding your portfolio with all the work you’ve ever completed throughout your career, the process of curating should involve a critical selection of your most impressive and relevant creations. Each piece should reflect your creativity, craftsmanship, and the value you bring to clients or employers.
- Showcase Your Process
Research studies have shown that transparency is vital to building relationships, especially in this digital age. It’s in this process that you get to share the story behind your work—what inspired it, what message you were trying to convey, what challenges you faced, and how you overcame them. If you’re a photographer, you can explain the journey that led to your finished work through visuals. If you’re a writer, you can go about this through your writing. Showcasing your process not only adds depth to your portfolio but also helps viewers connect with your work on a more personal level.
- Ensure Ease of Navigation
This is where we step into the shoes of the person viewing your portfolio. Whether they’re a potential client, a hiring manager, or a fellow creative, navigating your portfolio should be as effortless as turning the pages of a book. To do this, you should employ an intuitive menu structure with easily recognizable categories and labels. Develop a logical flow that guides visitors from your homepage to specific projects seamlessly. Also, adding features like search functionality and breadcrumbs can enhance navigation. At the end of the day, you want to leave them with a positive impression.
- The SEO Advantage
It’s time to put your portfolio on the map. Creating a website, curating your best work –its all been leading up to this moment– where you’re actually found on Google search results. Leveraging SEO for your portfolio can significantly boost its discoverability. You can start by conducting keyword research to identify relevant terms and phrases in your creative field. Then, incorporate these keywords strategically into your portfolio’s content, meta descriptions, and image descriptions. You can also optimize your site for speed, mobile friendliness, and security, all of which can boost your search engine ranking.
- Promote Your Portfolio
With the same objective as implementing SEO, there are other means that can be employed to get your portfolio out there for the world to see. By utilizing social media platforms, professional networks, and online communities, you can showcase your work, interact with other creators in your field, engage with your audience, and encourage them to share your content with other people to further expand your reach.
- Update Regularly
The creative space is ever-evolving and constantly changing, meaning the content with the wow factor today might not hold away tomorrow. This is why you should regularly assess your portfolio to remove outdated work and replace it with your latest accomplishments, update your content to reflect your evolving skills and experience, and keep your audience informed about recent projects, awards, or collaborations to maintain an active and dynamic online presence. Consistent updates demonst