Chantle White of ChantleWhite London is a handmade jewelry designer in London, UK. EM gets a minute to get to know more about the exquisite designer.
EM: HOW AND WHEN DID YOUR JOURNEY BEGIN?
Chantle White (CW): I have always been interested in design as far back as my early teens. My mother had a tailoring shop back in Nigeria. Our head tailor had no choice but to create whatever design I described to him and his team (lol) Growing up, I wasn’t exposed or aware of any designers till I relocated to the UK, so I have never been influenced by any one in particular. But I am intrigued with Japanese culture and Korean fashion.
EM: WHAT’S YOUR SIGNATURE STYLE?
Chantle White: My style is a reflection of my individuality. I love to work with colours, shapes, volumes, and so these are all reflected in my styling, my designs and creations.
EM: WHO ARE YOU IDEAL TARGET AUDIENCE
Chantle White: Our ideal target audience would be the woman that is aware of herself. From experience, they are ages 22 to 50. These ladies understand the importance of fashion and freedom of not conforming. The freedom to be ones true authentic self.
EM: WHAT’S BEEN YOUR BEST MOMENTS AS A DESIGNER?
Chantle White: The runway. Runways are a fav of mine. It’s a pleasure seeing all my effort on display and don’t forget I create all my designs by hand from start to finish. We never use sewing machine so there is love in every single design I create.
EM: WHAT’S BEEN YOUR WORST MOMENTS AS A DESIGNER?
Chantle White: The worst will be when I tried to satisfy my orders by delegating a design request to another designer who got the concept wrong. I had to take the blame. Never again!
EM: ON A SCALE OF 1-10, WHAT HAS BEEN YOUR RESPONSE FROM CUSTOMER SATISFACTION?
Chantle White: OMG! The response is always amazing! Our customers love our uniqueness. And that’s our mission. Hearing words like “your pieces are so unique” brings satisfaction to my soul (smiles) I will say 9. There is always room for improvement.
EM: WHAT MAKES YOUR BRAND DIFFERENT FROM OTHERS?
Chantle White: ChantlewhiteLondon has its propensity for unconventional and experimental flare. We are different. We create our own style effortlessly. So our customers come to us because they want to be unique in the way they present themselves to the world.
EM: KINDLY SHARE TIPS TO STAYING SUCCESSFUL IN THIS BUSINESS.
Chantle White: There are so many people doing the same thing. I believe success comes when you are able to stand out from the rest in your field. Good customer service always helps and consistency is key.
EM: WHAT ADVICE WILL YOU GIVE TO START-UPS WHO HAVE SIMILAR VISION AS YOU DO?
Chantle White: I would advise someone starting up to first understand what they are good at. Be yourself make references, but don’t copy too much always add your own source.
EM: SHARE 5 FUN FACTS ABOUT YOU
Chantle White: Fun facts about me, I am very playful, shy. I smile a lot. I love to dance. I am an amazing cook
Theses are original pieces hand-crafted in our London studios all made with stainless steel and quality components designed to last season after season.
Contact details Instagram /Facebook @chantlewhiteLondon or Whatsapp 07723643202