Ugochi Orjiwuru is an experienced Bio-conservationist who has vast experience in food processing and a passion for creating healthy recipes for snacks and drinks. Let’s read up on her Yugycee Emporium story and learn a thing or two.
Tell us about Yourself
My name is Ugochi Orjiwuru. I am an experienced Bio-conservationist with a vast experience in the food processing industry having worked in both the public and private sector prior to initiating my start-up enterprise. My journey began over a decade ago as a baker while I was working for a health and wellness company. I gradually transitioned to focusing more on healthy foods, drinks and snacks.
I also have experience in strategic management and customer care service.
I have excellent listening skills. In the past 10 years, I have worked tirelessly in my communication abilities, leadership and teamwork skills. I am married to an amazing man, and we’re blessed with a beautiful daughter.
What does your business do and how it started
My business is a healthy food and beverage startup. I have always had a passion for healthy foods and trying out healthy recipes for snacks and drinks I loved while growing up. This was largely because some years ago, my father had a health challenge and he had to change his diet. Research showed that the health challenge was hereditary. We, the children, started trying to live a healthier lifestyle. My love and passion for good food and beverage inspired to birth of Yugycee Emporium. We are on a mission to revolutionize the way people approach their health and well-being through delicious and nutritious food, drinks and snacks.
How do you solve your customer’s challenge?
We understand that a lot of people love to indulge in comfort foods and treats which are unhealthy. Our business solves the problem of indulging in unhealthy diets by creating healthy versions of foods, drinks and snacks people love to indulge in. This will help them healthily satisfy their cravings thereby making society a healthy place.
Who are your ideal customers?
Our ideal customers consist of health-conscious individuals who prioritize their well-being and actively seek out nutritious and high-quality food and beverage options. They are typically aged 25-45, residing in urban and suburban areas; Pregnant women and lactating mothers, children above 6 months and elderly people over 50 years.
Can you describe/outline your typical day?
My typical day will be waking up at 6 a.m. and helping my baby prepare for school, and drop her off. When I’m done with school runs, I face production and sorting of orders for the day. Research and create new content for my social pages. Also, taking care of chores at home. I am glad I have an amazing team and partner to help so I don’t burn out.
How has being an entrepreneur affected your family life?
Being an entrepreneur affected my family life positively. It allows me to balance family and business. I am blessed to have a supportive family; my husband, my mum and my siblings are my greatest cheerleaders. They would always encourage me to keep pushing forward, always recommending my products to people and sharing my posts.
What motivates you?
Fear of not meeting up to expectations. This motivates me to work harder and stay focused
What is your greatest fear?
My greatest fear is the fear of failing and the fear of not meeting up to expectations. This motivates me to work harder and stay focused. I’ve been working tirelessly to manage and overcome this fear by staying resilient and adaptable, using it as a driving force for growth and learning.
How do you define success?
I define success as the achievement of one’s goals, aspirations, or desired outcomes, whether in personal, professional, or other areas of life. It often involves a sense of fulfilment, accomplishment, and satisfaction in one’s endeavours.
What is your favourite aspect of being an entrepreneur?
I enjoy the ability and freedom to innovate, try out and create recipes, the opportunity to make a positive impact and the potential for financial rewards.
If you had the chance to start your career over again, what would you do differently?
I would start right. I would be sure I acquire all the necessary skills and be very prudent with my finances.
What would you say are the top three skills needed to be a successful entrepreneur?
Three top skills needed to be a successful entrepreneur are strong leadership abilities, effective communication skills, and the capacity to adapt and innovate in a dynamic business environment.
Who has been your greatest inspiration?
Myself, I always seek every opportunity to improve myself and my skills because you can never stop learning.
What advice would you give to people who want to become entrepreneurs?
Just start! Don’t wait for when you have all the money in the world to kickstart your business idea. Start small but make sure you conduct market research.
What business-related book has inspired you the most?
Rich dad, poor dad.
If you were to write a book about yourself, what would you name it?
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