In the bustling world of fashion, some dare to dream big and turn their passion into a thriving business. One such individual is Oluwadamilola Deborah Osunba, the creative force behind Debbie Luxury. What began as a humble venture with thrift wear has now blossomed into a haven for corporate and elegant female fashion wear and accessories.
Every success story starts with a spark of inspiration. For Oluwadamilola, it was a deep-rooted love for personal growth and business that ignited her entrepreneurial spirit. Armed with a vision to provide women with sophisticated fashion options, she leapt and founded Debbie Luxury. From day one, her mission was clear: to offer a curated selection of clothing and accessories that exude elegance and empower women to embrace their unique style. Let’s delve into the remarkable journey of this determined entrepreneur.
EM: Tell us about Yourself
Deborah: I am Oluwadamilola Deborah Osunba
I am 22 years old, a graduate of Lagos State University, studied health Education. I am passionate about personal growth and business.
EM: What does your business do and how it started
Deborah: My business is a fashion business which is solely centred on corporate and elegant female fashion wear and accessories. The name of my business is Debbie Luxury. It started in the year 2019 back in university days before covid. It was the sales of thrift chiffon shirts, pants trousers and shoes but I knew I wanted more than the sales of thrift wear as many of my customers were interested in new clothes. It was a challenge at first because I didn’t know how to go about it. Until one day I went to the island to get an item for personal use then I discovered there were a lot of people at the marketplace on the island selling female corporate wear and they were not expensive. Some of the prices were shocking as they were too good of a cost price rate. That was how Debbie Luxury thrived even more.
EM: How do you solve your customer’s challenge?
Deborah: There are various challenges with different customers as what one customer could find satisfying might not be satisfying to another. To solve this, we work carefully with each customer individually, know their exact need and follow through properly to ensure that they have a very beautiful customer experience.
EM: Who are your ideal customers?
Deborah: My ideal customers are women between the age of 18 – 45 who work in corporate organizations.
EM: Can you describe/outline your typical day?
Deborah: My typical day is mostly dynamic. There are times I could dedicate almost an entire day to research or take courses on how to be a better business person. My day would mostly begin with a to-do list of every task that needs to be carried out for the day which includes time dedicated to reading a book, watching a business improvement video, following up on customers, posting on social media about available fashion items and most especially time for reflection
EM: How has being an entrepreneur affected your family life?
Deborah: Being an entrepreneur has affected my relationship with my family in a very positive way.
Entrepreneurship has taught me over the years what it means to be a manager, manager of people, manager of resources and manager of self. All of these have helped me navigate my family life positively.
EM: What motivates you?
Deborah: The idea of being a solution provider is my motivation
EM: Deborah what is your greatest fear?
Deborah: I honestly have none.
EM: So how do you define success?
Deborah: Success to me is the fulfilment of purpose and being better than the person I was yesterday.
EM: What would you say is your favourite aspect of being an entrepreneur?
Deborah: My favourite part of being an entrepreneur is first the joy of solving a customer’s need and also the joy of receiving monetary value for problem-solving.
EM: Deborah If you had the chance to start your career over again, what would you do differently?
Deborah: The major thing I would do is to start earlier enough even when no one is there to applaud
EM: can you quickly highlight three skills needed to be a successful entrepreneur?
EM: Who has been your greatest inspiration?
Deborah: Deji Debola Dekunrummi (DDK)
EM: What advice would you give to people who want to become entrepreneurs?
Deborah: Never start a business without understanding your why because your why is what will determine how long you will be in business. Forever remain a student to knowledge, continue to learn, relearn and unlearn. Knowledge indeed is power.
EM: What business-related book has inspired you the most or your favourite book?
Deborah: The 21st Century Entrepreneur by Robert Kiyosaki
EM: If you were to write a book about yourself, what would you name it?
Deborah: I would name that book ” she broke through”
Wow, what an interesting interview we had with Deborah. Generally, Deborah’s days are filled with excitement and productivity, Armed with a trusty to-do list, she tackles each task with determination and passion. From researching the latest fashion trends to taking courses that enhance her business acumen, she constantly strives for growth and improvement.
Stories of growth and transformations are what Exquisite magazine loves to share, you can contact this multi-talented lady via
Instagram handle: DebbieLuxury_
Or call line: 08103253376