Givenchy Spices Things Up With A New Creative Director

Matthew M. Williams has been made the new Creative Director of Givenchy. The appointment took effect yesterday.

Michael will be in charge of all creative activities for both men and women’s collections.

He is the founder of cult street-culture brand 1017 Alyx 9SM and also a major player in the luxury streetwear scene. Williams replaced Clare Waight Keller who left in April.

Givenchy announced its new Creative Director on its official Instagram page.

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The House of Givenchy is pleased to announce the appointment of Matthew M. Williams as Creative Director, effective June 16th, 2020. Matthew M. Williams will take on all creative responsibilities for Women’s and Men’s collections. Sidney Toledano, Chairman and CEO of LVMH Fashion Group, declares: “I am very happy to see Matthew M. Williams join the LVMH Group. Since he took part in the LVMH Prize, we have had the pleasure of watching him develop into the great talent he is today. I believe his singular vision of modernity will be a great opportunity for Givenchy to write its new chapter with strength and success.” Renaud de Lesquen, CEO and President of Givenchy, states: “I want to warmly welcome Matthew M. Williams to the beautiful Maison Givenchy. I am convinced that, with his unapologetic approach to design and creativity and in great collaboration with the Maison's exceptional ateliers and teams, Matthew will help Givenchy reach its full potential.”

A post shared by GIVENCHY (@givenchyofficial) on Jun 15, 2020 at 7:30am PDT

Williams is 34 years old, he announced his new role with a voice note on Givenchy’s Instagram account.
He said:

It’s been my life-long dream to be in this position and it’s really surreal that it’s finally here.

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Sidney Toledano, the CEO of Givenchy’s parent company LVMH, commented that he is very happy to see Williams join the LVMH Group. Williams, who once took part in the LVMH prize.

His appointment marks a noticeable shift in the brand’s taste of creative direction.

I believe his singular vision of modernity will be a great opportunity for Givenchy to write its new chapter with strength and success.