Being a designer involves so much creativity and commitment and only a determined person can surely make it work. Exquisite Magazine had an interview with KrisAsimonye, a fashion designer and she shares her thoughts on how her journey has been.
- HOW AND WHEN DID YOUR JOURNEY BEGIN?
My journey as a fashion designer professionally started in 2018.
I had learnt tailoring in 2009, but then I got married, started having kids, I had to take care of my kids and family.
I honestly didn’t like tailoring so I ran away from it lol. When I had my last child, I knew it was time to start my career. But I have never been a nine to five, I have always had an entrepreneurial spirit from childhood.
I prayed and asked God for his direction, I wanted him to show me what he really wanted me to do knowing that I have always been hands-on. I hadn’t discovered my passion, I didn’t really know myself at the time. I genuinely wanted to major in fashion merchandising but God sent me back to production, his voice was loud and clear in my head.
October 1st 2018, I launched Goodgirlcode as an online ready-to-wear brand. A few months after, I realized I had zero ideas for what I had started. In April 2019, I left for the UK. I had attended the London College of fashion where I studied the Business of fashion and Fashion design.
I came back to Nigeria with more clarity, more direction and 3 years later, here we are.
- WHAT’S YOUR SIGNATURE STYLE?
Sophistication and elegance
- WHO ARE YOU IDEAL TARGET AUDIENCE?
Young and mature women between ages 19-60. Working-class women who are particular about their style.
Goodgirlcode is about looking “Stylish, classy and chic”.
- WHAT’S BEEN YOUR BEST MOMENTS AS A DESIGNER?
People walking up to me saying well done. I remember when you started, you have done so well. It’s overwhelming because every day I tell myself “you have a lot of work to do”.
- WHAT’S BEEN YOUR WORST MOMENTS AS A DESIGNER?
I honestly haven’t had the worst moments. I have however had bad days, like a client not being happy with her outfit and that makes me sad very sad. I make sure you go all out to fix the issue.
- ON A SCALE OF 1-10, WHAT HAS BEEN YOUR RESPONSE FROM CUSTOMER SATISFACTION?
I’d say 8 😁
Honestly, the number 1 thing I would say makes my clients happy with my delivery is my customer service. I am very, very, very, very particular about my service to my clients.
I can genuinely count the number of clients that left unhappy.
- WHAT MAKES YOUR BRAND DIFFERENT FROM OTHERS?
I really do not know 😃
- KINDLY SHARE TIPS TO STAYING SUCCESSFUL IN THIS BUSINESS.
Have great customer service (everybody deserves to feel good especially when they are paying for a service)
Learn, unlearn and learn again
Work hard
Stay focused
- WHAT ADVICE WILL YOU GIVE TO START-UPS WHO HAVE A SIMILAR VISION AS YOU DO?
Never ever give in to fear
Work smart
Never compromise on quality no matter what it costs.
- SHARE 5 FUN FACTS ABOUT YOU.
I love to dance
I love to travel, visit places I’ve never been to. Meet people and learn about their cultures
I love to take myself out especially to the movies lol.
I love to hang out with friends. That’s my way to unwind especially when I am stressed.
