The year 2017 saw the launch of a new concept that was engineered to
further imprint the growth of the Beauty sector of the Nigerian market
on the global map. World PR Media’s Beauty Division, spear headed by
Tayo Afolabi, its Chief Executive, organised Nigeria’s first Beauty
Business Week. The three day, free to exhibit (for Nigerian Brands) was
fully supported by Mercedes Benz.
Highlights from last year included Seminars and masterclasses from
renowned brands and personalities such as Tara Fela-Durotoye of House of
Tara, Tewa Onasanya (Founder and Editor in Chief of Exquisite Magazine),
Doctor Vivian Oputa of Derma Care, Bukky Karibi White of the Booby
Taylor Company, Lesley Okoye of Cookies Skin and many more.
An experience zone was set up purely at Beauty Business Week to engage end-users in product testing and service experience. Brands like Vane Polish, Gemology, House
of Tara, Essenza, Lancôme, Oasis Med Spa etc created avenues for testings, samplings, and customer experience of their products and services.
As the 2018 version of the event approaches, the organisers have decided
to bring together a group of both local and international press, key
influencers and stakeholders to tour the beauty industry in Nigeria.
The event this year will include three days of Press Conference,
Influencers and Stakeholder Brunches, Nights of Presentations on how
Beauty Meets Fashion, Art, Music and Lifestyle.
The official Hair Sponsor for this year is My Hair, Amali Cosmetics as
the Official Nail Partner and Official Lingerie Partner, Sshhh Boutique.
“Nigeria’s beauty industry stakeholders are ready to be seen and ready
to be heard and ready to be exported. Brands that belong on the shelves
of Harrods and Selfridges etc. do exist in Nigeria. Brands that have
taken their time to perfect their craft despite the odds of the known
issues. Our aim with the World PR Beauty Business Week projects is to
profile them through this tour and do what we can to make sure that
their great product and/or services receives not only its due accolades
but ultimately awareness that will eventually generate sales and
growth”… says Tayo Afolabi.
We look forward to those three days and to the continued growth of the
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