RLG Cosmetics recently launched a revolutionary product, the Skin is In
Hyaluronic Matte Foundation, a milestone collaboration with renowned
makeup artist, Anita Brows.
The exclusive event, which took place at Axolon Center in Victoria
Island, Lagos, had in attendance a meticulously curated audience that
included top personalities in the African beauty industry comprising
makeup artists, beauty influencers, skincare experts, and beauty
stockists.
Hosted by The Lady Kofo, the event kicked off with engaging icebreaker
activities, followed by an insightful welcome note, providing attendees
with an overview about the purpose of the event and details about the
product.
One of the major highlights of the event was the fireside chat in which
the founder of RLG Cosmetics, Liberty Godwin and Anita, shed some light
about the 5-year foundation formulation journey, challenges encountered
and surmounted along the way, and the foundation’s unique skincare
properties.
_”__When I envisioned creating a foundation, it had to be unlike
anything else. It had to embody everything RLG Cosmetics stands for. I
dreamed of a foundation that would feel like a second skin–hydrating,
breathable, and flawless on every complexion. No clogged pores. No
irritation. Just pure beauty, redefined. For years, I refused to settle,
pushing beyond every obstacle until I found the right partner to bring
my vision to life. Foundation was always the core of RLG, and I knew we
had to get it just right._
_Then came the moment of breakthrough–two years ago. The amazing Anita
Brows was ready, and together, we created magic. Every single detail
mattered–the shades, the formula, the packaging. It isn’t just a
product; it’s a promise to every woman who has ever felt unseen._
_Inclusivity wasn’t just a goal–it was our mission from day one.
Whether you’re a woman with albinism struggling to find your shade, a
mature woman looking for a foundation that honors your beauty without
settling into fine lines, or a Hijabi who deserves representation in
every campaign–this foundation was made for you._
_I’m honored to introduce the SKIN IS IN HYALURONIC MATTE FOUNDATION by
RLG x Anita Brows. _
_This foundation is infused with hyaluronic acid and vitamin E to ensure
that it is gentle on skin yet stunning on you,” _said Liberty.
Speaking about what sets this foundation apart from others, Anita Brows
stated, “_We wanted something that was skincare as well as makeup. We
wanted a balanced product–we didn’t want the skincare to overshadow the
makeup, or the makeup to overshadow the skincare. We wanted both
elements to work hand in hand. And that’s exactly what we’ve delivered.
The foundation range has 15 shades, ensuring that every woman of colour
is catered for.”_
After the fireside chat, guests were treated to tasty finger foods,
cocktails, and RLG Cosmetics PR boxes.
At the dynamic influencer station, beauty influencers got a chance to
try out the makeup in real time, create content, and post their
unfiltered reviews right there at the event, creating a fun and
interactive experience.
Guests were treated to finger foods, cocktails, and exclusive PR boxes
as they networked and danced to enthralling tunes being spinned by the
DJ.
All-in-all, it was a delightful and entertaining launch, and RLG
Cosmetics and Anita Brows can’t wait for you to try the RLG x Anita
Brows Skin is In Hyaluronic Matte Foundation. It’s now on sale at Beauty
Hut Africa (@beautyhutafrica) in Lagos, Beautyconnoiseur_ng
(@Beautyconnoiseur_ng) in Lagos and Ibadan, Nanahawabeautystore
(@Nanahawabeautystore) in Lagos, and Alvin’s makeup (@Alvinsmakeup) in
Illorin. To all our beauties outside these locations, we’re expanding to
more locations soon. For those in Abuja, We are also at Favrals Beauty
(@favralsbeauty), and you can also order from our website at
rlgcosmetics.com
For more updates, follow RLG Cosmetics and Anita Brows on Instagram:
@ rlgcosmetics
@ anitabrows
