MTV Base, YouTube, and Idris Elba announce the
return of the AFRICA DAY CONCERT 2021, which will be hosted by Golden
Globe and SAG winner, Idris Elba this Africa Day, 25th of May. This
follows the inaugural Africa Day Benefit Concert At Home in 2020 that
brought African and global superstars together to celebrate Africa Day
and raise funds to support families affected by the COVID-19 pandemic.
This year’s concert will shine the light on Africa’s next wave of
talent that are making their mark on the global stage. The global event
will stream on YouTube at 19:00 CAT/18:00WAT and on MTV Base (DStv
Channel 322) at 21:00CAT/20:00WAT.
The virtual concert will be a Pan African event featuring trailblazing
African stars from across the continent. Artists will perform on
multiple stages from Lagos to Johannesburg in an event that will be
streamed to a global audience on YouTube and broadcast on the MTV
channels. Africa is in the midst of a creative and cultural renaissance
that has been accelerated by artists who are claiming a unique space in
the world.
Africa Day Concert 2021 Host Idris Elba commented, “I’m committed to
shining a light on African culture, heritage and the arts. During a year
when globally we have all had to reflect deeply on our purpose, I’ve
taken inspiration from the continent with its diversity of voices,
creativity and innovation. Here’s to Africa’s Next Global Wave.”
The concert will shine a light on the leaps in innovation being made by
Africans, those who are redefining the narrative of a continent and the
exchange of music, creativity and cultural ideas that are taking the
world by storm. The event will feature some of the most dynamic emerging
artists from the diaspora who will be unveiled in the weeks leading up
the Africa Day.
Alex Okosi, Managing Director of Emerging Markets in Europe, the Middle
East and Africa at YouTube commented, “We are excited to work with
Idris Elba and MTV Base to celebrate Africa Day this year through
another powerful concert event. With African music continuing to
connect and inspire people around the world, the timing is perfect to
shine the spotlight on the next wave of African artists that will make a
global impact on music and culture.”
Monde Twala, Senior Vice President and General Manager at ViacomCBS
Networks Africa commented, “The past year has been an unprecedented
one for all of us and it is a tremendous inspiration so see how our
African artists and Africans on the continent and globally are lighting
the way through creativity, collaboration and innovation. The power of
music, culture and the arts unifies and brings hope. We are proud to
partner with YouTube and Idris Elba for the Africa Day Concert 2021.”
The concert will be hosted virtually in light of the ongoing COVID-19
pandemic, with all safety and social distancing measures observed.
Viewers from around the global can expect to see a spectacular display
of African excellence as the sounds, sights and rhythm of the continent
unite Africans once more this Africa Day.
Be sure to catch the Africa Day Concert 2021, this Africa Day, 25th of
May, streaming globally on Youtube at 19:00 CAT/18:00WAT and on MTV Base
(DStv Channel 322) at 21:00CAT/20:00WAT.
Campaign social tags: #AfricaDayConcert @mtvbaseafrica @youtube
@idriselba @googleafrica
