This year, hot girl summer feels like it’s being replaced by quar girl summer — but thankfully Rihanna has a better solution: Savage X Summer. Her lingerie and intimates brand has released its latest collection and is debuting a campaign, photographed on Rihanna and a cast of her muses. It has everything you’d associate with Rihanna’s summer vibe: neon colours, revealing silhouettes, and plenty of sex appeal. What’s more, the campaign images seen here were all photographed in the models’ homes in collaboration with the collage artist Rafatoon, who used tropical foliage and dreamy landscapes to create a Rihanna-worthy world around each muse.
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What makes this drop especially exciting for those of us stuck at home is that we can get involved. As you know, Rihanna is the queen of finding new talent on Instagram — see her “Bitch Better Have My Money” video for the proof — and this campaign extends the opportunity for a Savage X star turn to all her fans. From now through July, the Savage account will be running a contest where people can submit their own Savage snaps. Several will be selected to be photographed over FaceTime this summer and star in images for a later drop.
© Photo: Courtesy of Savage X Fenty
So, really, what are you waiting for? Practice your poses ASAP and follow the @savagexfenty account for more information.
This article was originally published on Vogue.com.
