Lagos, Nigeria: Mitsubishi Motors, Japan’s oldest Automotive manufacturer, in celebration of over 100 years in existence, will host a week-long event at the Mitsubishi Motors Showroom – Adeola Odeku, Victoria Island, Lagos. The event tagged ‘Mitsubishi Motors Heritage Week’, is slated to run from August 27th – 31st 2018.
In 2016, Massilia Motors became the sole distributor of Mitsubishi
Motors in Nigeria. Massilia Motors is a joint venture consolidated under the CFAO group.
Mitsubishi Motors Heritage on display
Mitsubishi Motors Heritage Week will be centred around the brand’s
strong heritage, with the showroom being transformed into a maze, taking
visitors on a journey through time from the Model-A manufactured in
1917, to the pioneering 4-wheel-drive PX33 in 1936, the start of
electric mobility R&D in 1966, numerous engineering innovations and
endless demonstrations of ability and reliability through racing.
Speaking on the Heritage Week, Marketing Manager at Massilia Motors,
Funmi Abiola states:
“Since 1917, Mitsubishi Motors has proven to be a strong, durable and
reliable brand. Today the brand demonstrates an ambitious future with an
often disruptive approach, developing new vehicle genres and pioneering
cutting edge technologies. The Heritage Week will be an opportunity to
reconnect with popular old models that marked our history in Nigeria
while giving visitors a foretaste of what to expect from our ambitious
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To create a memorable week for Mitsubishi Motors family and visitors, Massilia Motors partners with Canon and renowned photographer Emmanuel Oyeleke, ASPIRE Luxury Magazine, Chocolate City Rapper – MI Abaga, Zaron
Cosmetics, Johnnie Walker (Diageo Nigeria), and Tinsel actress/Jazz
artiste – Tomi Odunsi, amongst others. The week-long events will welcome
guests from several industries who will be on hand to celebrate the great heritage of the brand and enjoy master classes on select themes, a
cocktail event and an album listening.
Visitors can also stop by the showroom daily to view historic images of
Mitsubishi car models from time past and also register online to participate in some of the activities open to the public.
In addition, Mitsubishi Motors will be offering rewards to existing
happy users via online giveaways which will take place on the Mitsubishi
Motors Nigeria social media platforms.
For more details please visit: http://www.mitsubishi-motors.com.ng/ 
@mitsubishi_motors_nigeria on Instagram.
The calendar of activities can be viewed below: