Jo Maxwell is a Nigerian born- British, based in the United Kingdom but sees the need to impact the world through her show, the JO MAXWELL SHOW. Jo’s definition of success is the impact she is able to make by giving Black women a voice through her show(s) and also her project- the PEP network.
She started her show “as a result of the consistent lack of representation of black women on mainstream British screens” with the core essence to also show that regardless of where we are and where are from, as African women, we are faced with the same challenges around the world.
Having an academic background in Accounting and moving to IT didn’t stop JO from knowing what she wanted and going for it, as her media journey kicked off with her being the co-host of Bestof2podcast on iTunes and Sound cloud which centers on women in Diaspora.
Amidst all of these, JO (Ibijoke) Maxwell decided to bring the show home, back to her roots where culture and lifestyle is of significance to her and believes Women in Nigeria have a lot to learn as well as benefit from. She has actively kicked off with campaigns to launch the show in Nigeria as originally done in the UK. Mrs Maxwell has her umbrella project – PEP as a key factor underlining the essence of what her passion stands for.
PEP Network (Passionate. Empowered. Professional women) brings together black women in the UK. Every two months, they come together to network and have fun. They also plan to have an extensive platform in various countries in Africa. Jo’ believes the best way Success can be achieved is through impact and giving back to the society, which is why her focus is more on the younger generation through PEP.
To her, it’s about understanding what the youths need to be able to give back to them rightly; which is why under her project in Nigeria, she is set to help 30 girls discover their purpose and help them grow through the PEP network.