The Beauty Reports is finally set to launch at the end of September and in anticipation of its profiles of trends and stakeholders in the beauty industry, they have teamed up with the best of the best to set off the count down season.
In partnership with Guerlain (specifically the La Petite Robe Noire range which has the famous five dresses), they are launching the “why is the little black dress essential for every woman” campaign as well as giving three lucky winners some really chic goodies from the formidable luxury brand.
In honour of this exercise, The Beauty Reports has released some “promotional pictures” of the “beauty meets fashion” concept with its first official celebrity columnists to announce the alliances. Bolanle Olukanni (Bolinto), Layole Oyatogun, Shade Ladipo and Kaylah Oniwo have all been enlisted as resident columnists in the Magazines first volume which has six issues.
Tayo Afolabi, the Chief Executive of World PR Media and Founder of the Luxury Beauty Brunch and The beauty Reports released this short statement “We chose celebrities to assist to profile trends in the beauty industry because they are always at the forefront of it via all the red carpets, media tours and things of such nature they have to engage in, they are consistently interfacing with make up artists, skin care companies who will share one intel or the other with them, so deciding on that particular strategy was a no brainer. Our alliance with the Guerlain brand was also a “no contest” because of our shared common goals and of-course the brand’s pedigree of luxury is very much up our street”.
To participate in the competition:
1. Post a Picture of you in your Little Black Dress, answer the question, “why is the little black dress essential for every woman”?
2. In your caption, ame at least three La Petite Robe Noire Perfumes and 3. Follow @thebeautyreports and tag #mylapetiterobenoiredream
Good luck, the picture with the most like wins…