Omoni Oboli by AVE’s is a ready-to-wear or prêt-à-porter brand. The pieces are designed to sell off-the-rack. Standard sizes are sold in finished conditions, distinguishing the brand from made to measure or bespoke clothing tailored to a fit a particular body frame.
The focus of the brand is simple everyday cuts and styles that are trendy and easy to wear. The collection features bold floral prints, loose fits and a few tapered trousers.
In collaboration with the fashion expert, Ayo Elizabeth Olaogun, the creative director of Ayo Van Elmar (AVE), who has gained several years of experience in the fashion industry, and has a fashion education background from the University of Applied Arts in Vienna, the brand launched in June 2017. Just released her third collection modelled by Sharon Ojong, the fashionista who has built an impeccable repute in creative communications and brand consultancy.
Omoni Oboli by AVE conveys the message that her fashion line is for women of all sizes and shapes. Supporting Nigerian businesses and thus growing the Naira, each piece is proudly made in Nigeria, and fabrics are sourced locally too. The brand believes that looking forever young and effortlessly chic doesn’t always cost a fortune.
Model | @SharonOjong
Make-up | @Lacici_
Photography | @abinibiphotography
Stockist: AVE Fashion Café, Lobby of New Wing, Lagos Oriental Hotel, 3
Lekki Road, V.I. Lagos