Hegai & Esther has been announced as the official makeup sponsor For PFW Africa 2018. Hegai & Esther is a company that has created a brand concept consisting of makeup products, hygiene essentials, accessories and tools designed and produced with the vision to becoming the preferred choice for end users across the African continent and Women of Colour everywhere.
The one-stop-shop for all facial aesthetic and professional needs, the Hegai & Esther brand is synonymous with quality beauty treatments and solutions.
Arguably one of Africa’s fastest growing beauty brands and ranking among Nigeria’s top 10 beauty brands, Hegai & Esther is focused on mainstreaming sustainable business practices as the company strives to deliver sustainable economic growth that’s profitable, environmentally responsible and socially relevant.
Operating through a network of representatives and distributors located across Nigeria, Sub Sahara Africa, the United States of America and Europe, especially the United Kingdom; Hegai & Esther utilizes multiple channels of distribution and an attractive
ReSeller package with options for Bulk Buy with further discount. Our clientele consists of professional makeup artists, enthusiasts, wholesalers and retail stores which we service directly and indirectly from the Head Office currently situated in Lagos, Nigeria.
Hegai & Esther is also a campaigner for proper hygiene practices among professional makeup artists and enthusiasts. Through the sale of our range of disposable makeup applicators, and seminars that we hold from time to time, we hope to help makeup users avoid cross-contamination and diseases which are caused by bad hygiene practice.
This year’s edition is set to hold on Saturday, November 3, 2018, and Sunday, November 4, 2018 at the Main Banquet Hall, Oriental Hotel, Victoria Island, Lagos.
The activities this year has already begun with the search for Africa’s Next Plus-size Model (ANPM), where the participants will grace the stage at the PFWAFRICA and the winner will get international modelling exposure.
This year’s modelling competition will only be open to the models under the Golden Curvy modelling agency as it is the number 1 plussize modelling agency in Nigeria, and this guarantees that the models will be well trained by the best and of a high standard. We will also ensure that this year’s participants have parental consent to travel and model if they do win.
There would be exhibitions running for the two days where designers and retailers will display their wares for the hundreds of people that will attend from all over the world. Emerging and established designers will also be bringing their A—game to the PFWAFRICA runway to showcase their creativity and diversity.
On the Finale day, we will be launching and having the maiden edition of our Masterclass called “Glow up and Flawless”. This year masterclass will see plus-sized ladies being taught about mental well-being, body positivist and self-confidence. The finale day will close with The Fashion Gala Night which is set to be an exclusive event where awards will be given to those who have contributed immensely in Plussize industry in Africa.
This year’s Plussize Fashion Week Africa is themed #BeautifullyMe and it as all about self-awareness.