On 15 August this year, Vlisco officially turned 170 years old. The brand marked the big event by honouring African women, as they’ve played an indispensable role in their success. Vlisco honours their passion for authentic Wax Hollandais and feels privileged to be a part of their rich culture. They are also grateful for the women’s creativity of turning Vlisco fabrics into elegant and stylish fashion.
Throughout the rest of the year Vlisco will host activities and exhibition in all 6 countries that explores the brand’s wonderful stories of design, craft, colour and heritage. With the aim to inspire, interact and engage with their customers.
As part of the celebration, Vlisco is celebrating the pride, perseverance and strength of African women who share their passion for Vlisco and their commitment to society.
“The positivity African women bring to society is incomparable.
Their resilience, their elegance and their beauty are magnificent.
They are the first to wake up and the last to go to bed.
They are the backbone of Africa” – Angelique Kidjo
The beautiful campaign images are photographed by Patrovsky & Ramone in a 18th century building in Amsterdam, the Netherlands as a reference to the brand’s Dutch heritage. The set was decorated with flowers for a celebratory note and the women were each dressed by a designer from their respective countries to suit their own personality and unique style.
New fabric collection
The 170th Anniversary comes with a special collection of festive designs that perfectly captures the spirit of excitement. Some of these beautiful designs are enriched with a luxurious golden shine. Join the celebration in these special Limited Editions.
